Goodsted is an early-stage SaaS startup where as a sole-marketer I lead all the marketing and pre-sales initiatives while I also worked closely with the CEO to convert sales opportunities. Through strong collaboration with others (e.g product manager, designer), I developed and executed Goodsted’s go-to-market strategy. In addition, I involved and coordinated our interns in certain projects to help them develop new skills.During my time I leveraged both outbound and inbound strategies to drive qualified leads to the pipeline and I actively supported our ICP through their journey at later stages with content (SQL

As a soloprenuer, I helped B2B SaaS companies attract their ideal customers with powerful LinkedIn Ads.

I planned and executed digital marketing strategies for CBRE on different channels including PPC (FB, LinkedIn, Google Ads), Email, Company web page, and related listing sites. In most cases, I worked on landing pages, lead generation, marketing automation (Salesforce Marketing Cloud), online advertisements, and social media management. Also, I cooperated with our subcontractors and partners to get the best results possible from our digital marketing efforts.I actively participated and executed several regional marketing campaigns in Central Europe including landing page creation for the overall campaign, email marketing, technical setup of multiple CEE surveys (Typeform). I kept internal training and webinars for colleagues about digital marketing (e.g: LinkedIn) and presented innovative ideas to the management board (e.g: Improving digital funnels).

I was part of a team which were responsible for creating and managing marketing strategies for all our B2B and B2C clients. I was involved in the strategic & planning processes and at the same time I executed the digital marketing campaigns on different traffic sources as well.The tasks I was performing on regular basis are mostly CVO (customer value optimization) processes, marketing automation (HubSpot CRM System), conversion automation, buyer’s journey, buyer persona creation, content strategy planning and online advertisements.During my time at Infinityn I got the opportunity to learn and complete several certifications in different segments of digital marketing such as inbound marketing, content marketing, customer value optimization, social media marketing, PPC marketing and HubSpot marketing software.

There were a number of tasks I had to perform at MyAd Marketing. Mostly I was responsible for creating, managing online (PPC) campaigns and monthly reports for our clients using Google AdWords and Facebook platforms. On the other hand I supported the daily tasks of the Senior Key Account Managers by managing events, creating mediaplans and keeping contact with clients. It was great to be responsible for these tasks and gain experiences.

I troubleshooted and solved IT related problems for different departments globally. Also I had the chance to learn an international company's structure and participate in weekly meetings where I could present my own ideas to the department & team which I was worked for.