- Own the internal product launch calendar- Product launches and go-to-market- Create product positioning and messaging documents that serve as the cornerstone of all internal and external communication about the product- Collaborate closely with marketing channel owners to help develop on-message content that’s in line with our positioning- Lead the ideation and execution of product launch campaigns that align with our business and product objectives, partnering with all business stakeholder: product, engineering, analysts, design, legal, marketing channel managers to ensure effective and timely communication of new products and features- Collect, analyze and report on key product and marketing performance metrics to derive actionable insights that change or improve plans, tactics, and/or outcomes

- Telekom mobile application (OneApp) feature go-to-market- App campaign management- Marketing and commercial roadmap planning- End-to-end lead of omni-channel campaigning (web, app, social, CRM) and content- Campaign performance measurement and reporting (Google Analytics, Kibana, Firebase, Moengage)- SPOC for internal departments (Marketing, Sales, Support, BI)

- Managing and optimizing PPC campaigns in Google Ads and Adwords Editor (search, display, dynamic, gmail sponsored promotions, remarketing)- CRM campaign management focusing on retention- E-coupon management- Key account management, media buying- Business specification of Tesco Online Bevásárlás mobile application and testing

- Planning and executing Content Strategy based on Content Roadmap- Growth hacking techniques- PPC campaign management (Google Ads, Facebook)- Business specification and testing of Book & Walk mobile application and website