Wilmar Zomer Email & Phone Number

Utrecht, Nederland

Within the chapter Marketing, Strategy and Innovation, I’m advising the management board and business lines on the digital strategy, to ensure sustainable growth.

Utrecht

The Customer & Digital (K&D) department is the fact-based driver of digital innovation of customer journeys for the entire a.s.r. We contribute to a better customer experience and lower costs. The Digital Marketing - Business team focuses specifically on the business market.I assisted the team in developing a clear vision and team objectives. Additionally, I created a report with recommendations for improving B2B marketing across all business lines. To this end, I analyzed the B2B market and collaborated with the marketers from the business lines to develop concrete activities that demonstrably contribute to greater success in the business market.

Utrecht, Utrecht, Nederland

I developed 'I think ahead' (Ik denk vooruit) as a content platform and was further developed into a start-up a.s.r. Vooruit BVOur most important challenge: how do we persuade people to delve deeper into their finances and take steps in this regard?In addition to developing and marketing the platform, I also helped build the new investing proposition 'Doelgericht beleggen' and an annuity proposition.Responsible for the marketing stream that focuses on the digital marketing strategy, cro, marketing automation, content marketing, customer journey optimization, service design, branding and dashboarding.

Utrecht Area, Netherlands

I contributed to the growth of a No. 1 pension provider (according to IG&H). As a strategic marketer, I was responsible for the positioning of a.s.r. pensions as the pension provider not only for SMEs, but also for the large corporate market. We did this by starting to collect in-depth customer insights, offering intuitive digital tools and resources for employers (and employees) and developing campaigns that contributed to the burden of proof that a.s.r. is a sustainable business partner for the corporate market.Moreover, I was part of the core team for the digital transformation of the Pension business line. My focus was on developing a strategy to provide extreme convenience to the customer while also reducing costs. All of this was aimed at achieving a number one position for ASR in the pension market. 'Faster than real time' service was the basis, meaning: proactively serving the customer.My contribution consisted of, among other things:- strategic marketing plans- development of mass media campaigns- CRM strategy & vendor selection (Dynamics365)- CX optimalization- development of new (digital) propositions, such as ikdenkvooruit.nl, Pension Dashboard and the Co-creation Council- introduction to Marketing Automation (with Microsoft Dynamics)

Utrecht, Netherlands

Responsible for the marketing and product development of mortgages at a.s.r. I contributed to the development of start marketing for a.s.r. mortgages. An important development was the shift from contact and sales exclusively via advisors, to (online) visibility directly to the consumer. That is why I started to identify who the customer (both consumer and advisor) is and what the most important expectations are. And how we can respond to this with our services.Activities include:- development of customer promises, with demonstrable results regarding improvement of services to intermediaries- product development (including Life Interest Mortgage)- customer insights (including customer panel initiative)- customer journey (mapping / optimization)- vision & change project banking company

Utrecht

Working on more and more enthusiastic (high-net-worth) customers for Rabobank, by supporting banks with a winning marketing strategy, distinctive propositions and optimizing the customer and employee journey. O.a. with the platform for informal investing in the Netherlands: Money Meets Ideas, where we connect wealthy customers with promising entrepreneurs.Activities:- Campaign Manager (budget >1 mio)- Customer Insights- Created the Customer Council with high net worth customers (>10 mio)- Optimizing online/offline customer journeys- Product development

Utrecht Area, Netherlands

Flowresulting is a marketing consultancy agency. An awful lot of energy is lost due to poor service. That's a shame. We believe that services can actually contribute to a better life. Better for customers, better for employees.Our mission is therefore to help build organizations that not only 'understand' the customer, but 'live' it. Marketing is then not just a department, but a matter of mentality. Flowresulting calls this 'marketing mentality'.Customers appreciate our realization power. We not only provide advice, but also help with its implementation.For more information and cases of our projects, see: www.flowresulting.nlSome projects I have carried out:- Rabobank Netherlands - Interim Marketing Manager (Private Banking)- Rabobank Nederland - Interim Marketing Manager (Online and mobile banking)- Rabobank Nederland – Interim project leader Investment Banking- Rabobank Netherlands – Interim Marketer Mortgages- Rabobank Netherlands – Interim Marketer Measuring customer experience- Beter Benutten (Maastricht Bereikbaar) – Stimulating sustainable behavioral change- Pon After Sales – Marketing Strategy Accessories- Pon After Sales – Business case e-commerce- Carglass – Competitive research- Amsterdam OV Marketing Agency- Amsterdam Wayfinding Central Station area- Qualitative research (for Rabobank, UMC Radboud, carriers, municipalities)

Nijmegen Area, Netherlands

Radboud university medical center is a leading academic centre for medical science, education and health care. Knowledge forms the heart of our organisation, connecting research, education and patient care. Over 9.000 staff and 3.000 students are committed and ambitious to contribute to the future of health care and medical science.Temporary job to experience an organisation in change.

Eindhoven Area, Netherlands

Research about optimizing the intranet for Philips in the Netherlands.

Nijmegen Area, Netherlands

Secretary of the board students union 'VGSN-TQ'