Zontziry Johnson Email & Phone Number

Kirkland, Wa, Us

Greater Seattle Area

Greater Seattle Area

Managed the commercial brand health tracking project for Microsoft and supported department- and national-level initiatives aimed at increasing the practical use and adoption of GenAI tools in employees' day-to-day. Key Achievements/Contributions:• Managed $1.4M in B2B research revenue from Microsoft by running two major brand tracking studies.• Contributed to evolving Ipsos' presence in generative AI within market research by participating in a department-level genAI adoption committee and national best-practice implementation discussions • Enhanced project advancement and team synergy through effective management of internal cross-functional partnerships.

Greater Seattle Area

At Zappi, I led the development and implementation of consulting solutions that augmented the technical offerings of the company. My strategic direction in product integration and operational strategies resulted in boosted program efficiency and heightened client satisfaction. I also managed the strategic alignment of our programs with organizational goals and collaborated with engineering and product teams to ensure seamless integration into the Zappi platform.Key Achievements/Contributions:• Drove revenue growth from $700K to $1.7M within two years through strategic leadership.• Successfully launched a streamlined consulting program within two months, meeting immediate market demands.• Identified and resolved internal friction points, enhancing program efficiency with agency partners.• Integrated consulting offerings into the Zappi platform, significantly improving the customer journey and service immersion.

Greater Seattle Area

As VP of Customer Transformation, I led transformative strategies to elevate strategic engagement across customer accounts with Zappi's tools and platforms. My efforts in developing and executing comprehensive training programs significantly boosted operational excellence and customer engagement.Key Achievements/Contributions:• Enhanced strategic utilization of Zappi's platforms across over 40 customer accounts, including Reckitt, Verizon, T-Mobile, and The Clorox Company. • Developed market research training for new hires that improved customer engagement and service delivery across the platform.• Member of the first cohort of employees to be the voice of the employee for company strategy.

Greater Seattle Area

As a Market Research Manager at Microsoft, I led workshops and training for a large team dedicated to conducting in-depth studies and providing insights that shaped the company’s strategic decisions. My leadership was pivotal in developing research initiatives that enhanced understanding of market conditions and customer needs.I also owned and led the B2B technical audience tracking study, collaborating with other teams to support marketing strategies and growth strategies among IT pros and developers. I maintained a daily newsletter providing current insights on the audiences to continue Microsoft's audience understanding. Key Achievements/Contributions:• Managed and optimized a $2.3M B2B research budget, consolidating multiple research initiatives into a singular, more effective study.• Reduced survey durations by 35%, improving response rates and data quality without sacrificing the depth of insights.• Led workshops for 90 market researchers to support the department's digital transformation objectives. • Created, led, and MC'd a half-day workshop for Microsoft employees to gain deeper understanding of the Hispanic population. Was also part of the leadership team for the employee resource group in Microsoft Marketing. • Requested speaker, panelist, and moderator.

Greater Seattle Area

As Market Research Director, I led strategic design and implementation efforts for complex studies, ensuring operational coordination and prioritizing client satisfaction.Key Achievements/Contributions:• Shifted team focus from raw data collection to actionable insights, reducing the data-to-insight timeline by three days.• Enhanced client and organizational understanding of market dynamics by leading pivotal studies such as the Microsoft Office 365 Product Satisfaction study.

Bellevue, Washington

I delivered insights and project management services for a semi-annual IT Professional tracker.Key Achievements/Contributions:- Oversaw a third-party vendor responsible for conducting the study, ensuring adherence to deliverables and critical milestones.- Collaborated in the development of a mobile version of the tracker, which cut the study's duration by 67% and incorporated telemetry sources for pre-qualifying participants.

Seattle, Washington

I managed comprehensive training and community engagement programs focused on market research best practices. My role involved directing content creation for digital platforms and managing training sessions to ensure relevance and accessibility.Key Achievements/Contributions:• Tripled blog traffic annually and revitalized weekly training sessions, significantly boosting registration and attendance.• Launched a monthly special free training program, achieving substantial attendance rates and monthly registration increases.

Seattle, Washington

Microsoft Consulting Services content management projectLed monthly download reports for Microsoft’s sales collateral library. Improved usability for clients by explicitly relating download metrics to client’s business goals and initiatives. Led efforts to automate 75% of the reporting, achieving an 80% decrease in time required to create download reports for client teams.Maintained excellent client relationships through open communication and adherence to team processes.Drove change as a thought leader in streamlining team processes to increase effectiveness.

Bachelors, Business Administration

Activities and Societies: Business student representative for Associated Students of Washington State University Tri-Cities

Market Research

Completed the Principles of Market Research certification program.

Master Of Business Administration - Mba