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Accomplished leader with a focus on applying data to business strategy. Creative, out-of-the-box thinker whose ideas have been applied at multiple businesses to drive tool adoption, democratize research results, and grow and retain customers. I am known for fostering strategic partnerships and leading innovative projects. I have worked for and with multiple Fortune 500 companies, supporting their business efforts from concept testing to audience understanding. Experience includes directing market research studies, building new programs from scratch, and marketing SaaS offerings.
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FounderMrxplorerKirkland, Wa, Us
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Head Of ResearchKnit Aug 2024 - PresentGreater Seattle Area -
Vice President Brand HealthIpsos Aug 2023 - Aug 2024Greater Seattle AreaManaged the commercial brand health tracking project for Microsoft and supported department- and national-level initiatives aimed at increasing the practical use and adoption of GenAI tools in employees' day-to-day. Key Achievements/Contributions:• Managed $1.4M in B2B research revenue from Microsoft by running two major brand tracking studies.• Contributed to evolving Ipsos' presence in generative AI within market research by participating in a department-level genAI adoption committee and national best-practice implementation discussions • Enhanced project advancement and team synergy through effective management of internal cross-functional partnerships. -
Vp, Zappi ConsultingZappi Dec 2020 - Jun 2023Greater Seattle AreaAt Zappi, I led the development and implementation of consulting solutions that augmented the technical offerings of the company. My strategic direction in product integration and operational strategies resulted in boosted program efficiency and heightened client satisfaction. I also managed the strategic alignment of our programs with organizational goals and collaborated with engineering and product teams to ensure seamless integration into the Zappi platform.Key Achievements/Contributions:• Drove revenue growth from $700K to $1.7M within two years through strategic leadership.• Successfully launched a streamlined consulting program within two months, meeting immediate market demands.• Identified and resolved internal friction points, enhancing program efficiency with agency partners.• Integrated consulting offerings into the Zappi platform, significantly improving the customer journey and service immersion. -
Vp, Customer TransformationZappi Jun 2019 - Nov 2020Greater Seattle AreaAs VP of Customer Transformation, I led transformative strategies to elevate strategic engagement across customer accounts with Zappi's tools and platforms. My efforts in developing and executing comprehensive training programs significantly boosted operational excellence and customer engagement.Key Achievements/Contributions:• Enhanced strategic utilization of Zappi's platforms across over 40 customer accounts, including Reckitt, Verizon, T-Mobile, and The Clorox Company. • Developed market research training for new hires that improved customer engagement and service delivery across the platform.• Member of the first cohort of employees to be the voice of the employee for company strategy.
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Market Research ManagerMicrosoft Aug 2016 - Jun 2019Greater Seattle AreaAs a Market Research Manager at Microsoft, I led workshops and training for a large team dedicated to conducting in-depth studies and providing insights that shaped the company’s strategic decisions. My leadership was pivotal in developing research initiatives that enhanced understanding of market conditions and customer needs.I also owned and led the B2B technical audience tracking study, collaborating with other teams to support marketing strategies and growth strategies among IT pros and developers. I maintained a daily newsletter providing current insights on the audiences to continue Microsoft's audience understanding. Key Achievements/Contributions:• Managed and optimized a $2.3M B2B research budget, consolidating multiple research initiatives into a singular, more effective study.• Reduced survey durations by 35%, improving response rates and data quality without sacrificing the depth of insights.• Led workshops for 90 market researchers to support the department's digital transformation objectives. • Created, led, and MC'd a half-day workshop for Microsoft employees to gain deeper understanding of the Hispanic population. Was also part of the leadership team for the employee resource group in Microsoft Marketing. • Requested speaker, panelist, and moderator. -
DirectorIpsos Dec 2015 - Aug 2016Greater Seattle AreaAs Market Research Director, I led strategic design and implementation efforts for complex studies, ensuring operational coordination and prioritizing client satisfaction.Key Achievements/Contributions:• Shifted team focus from raw data collection to actionable insights, reducing the data-to-insight timeline by three days.• Enhanced client and organizational understanding of market dynamics by leading pivotal studies such as the Microsoft Office 365 Product Satisfaction study.
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Market Research AnalystBlueocean Market Intelligence Jun 2015 - Dec 2015Bellevue, WashingtonI delivered insights and project management services for a semi-annual IT Professional tracker.Key Achievements/Contributions:- Oversaw a third-party vendor responsible for conducting the study, ensuring adherence to deliverables and critical milestones.- Collaborated in the development of a mobile version of the tracker, which cut the study's duration by 67% and incorporated telemetry sources for pre-qualifying participants. -
Community/Training ManagerQuestionpro Aug 2014 - Jun 2015Seattle, WashingtonI managed comprehensive training and community engagement programs focused on market research best practices. My role involved directing content creation for digital platforms and managing training sessions to ensure relevance and accessibility.Key Achievements/Contributions:• Tripled blog traffic annually and revitalized weekly training sessions, significantly boosting registration and attendance.• Launched a monthly special free training program, achieving substantial attendance rates and monthly registration increases. -
ConsultantLogic20/20 Inc. Sep 2013 - Jul 2014Seattle, WashingtonMicrosoft Consulting Services content management projectLed monthly download reports for Microsoft’s sales collateral library. Improved usability for clients by explicitly relating download metrics to client’s business goals and initiatives. Led efforts to automate 75% of the reporting, achieving an 80% decrease in time required to create download reports for client teams.Maintained excellent client relationships through open communication and adherence to team processes.Drove change as a thought leader in streamlining team processes to increase effectiveness.
Zontziry Johnson Skills
Zontziry Johnson Education Details
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Business Administration -
Market Research -
Master Of Business Administration - Mba
Frequently Asked Questions about Zontziry Johnson
What company does Zontziry Johnson work for?
Zontziry Johnson works for Mrxplorer
What is Zontziry Johnson's role at the current company?
Zontziry Johnson's current role is Founder.
What is Zontziry Johnson's email address?
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What is Zontziry Johnson's direct phone number?
Zontziry Johnson's direct phone number is +150955*****
What schools did Zontziry Johnson attend?
Zontziry Johnson attended Washington State University, The University Of Georgia, Washington State University.
What are some of Zontziry Johnson's interests?
Zontziry Johnson has interest in Children, Education, Health.
What skills is Zontziry Johnson known for?
Zontziry Johnson has skills like Project Management, Market Research, Analytics, Program Management, Management, Editing, Data Analysis, Technical Writing, Research, Marketing, Software Documentation, Survey Design.
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