• Monitor, analyse and evaluate market trends, consumer behaviours and competitor activities to identify market opportunities, growth drivers and brand strategies. Successfully adapted FMCG retail programs into pharmaceutical industry, including initiating 1st Double 11 social campaign, piloting O2O model, supporting strategic cooperation with ALI Health & JD Health, building new eCommerce eco-system (Internet Hospital), etc. Achieved 54.8% YOY growth, and enhanced Propecia’s leading position in men’s health category, especially at eCommerce platforms.• Build and maintain critical relationships with national Key Opinion Leaders and other allied dermatologists.• Collaborate with cross function teams, particularly with medical team, channel marketing team and sales team to develop, integrate and implement operational plan to make sure the brand strategy alignment.• Manage annual marketing and budget plan.

• Led brand 1st Tmall S-Class IP Project, Happy Gathering Day, 137% achieved sales target with brand historical highest daily sales 31 Million and a 100% YOY increase. Be responsible for coordinating with channel partners and cross-functional teams to design and execute go-to-market strategies, evaluating ROI metrics, and managing channel marketing expenditure.• Took charge of anti-aging franchise launch in China, achieved a revenue of RMB 97 million in the first year, and contributed 32% of total brand’s growth.• Developed the launch strategy of the first Made in China product: Cicaplast B5 Mask, which soon became one of brand TOP 3 SKUs and performed super strong for both recruitment and link sale. Under the COVID-19 situation, seized consumers’ “repairing” skincare needs, promoted Cicaplast franchise to boost sales and achieved YTD triple-digital growth. • Initiated and managed online program ‘DERM CLASS’, covering medical education, online consultation and sales conversion, with accumulative views of 6.5 million resulting in 28 million e-commerce offtake.

• Managed the brand campaigns for InterContinental brand, to expand the brand awareness and strengthen the brand proposition in Greater China region, which requires the close partnership with regional & global key stakeholders, the hotel properties, the 3rd party agencies, and covers the online & offline communication channels.• Regionalized and launched the brand product for InterContinental brand to continuously enhance overall guest in-hotel experience and deliver incremental hotel revenue, like “Club InterContinental”.• Drove the hotel staff engagement with InterContinental brand, through competition activity, recognition program and award event.

• Managed the brand campaigns for InterContinental brand, to expand the brand awareness and strengthen the brand proposition in Greater China region, which requires the close partnership with regional & global key stakeholders, the hotel properties, the 3rd party agencies, and covers the online & offline communication channels.• Regionalized and launched the brand product for InterContinental brand to continuously enhance overall guest in-hotel experience and deliver incremental hotel revenue, like “Club InterContinental”.• Drove the hotel staff engagement with InterContinental brand, through competition activity, recognition program and award event. Loyalty Marketing Specialist • Worked with global loyalty team to refine Ambassador program backend mechanics and leverage hotel upselling system to deliver strong commercial performance. • Led on the coordination of regional Go-to-market & Hotel Ready process to ensure hotel facing communications are appropriately represented and communicated to hotels and internal stakeholders. • Planned and facilitated delivery of team presence at all regional conferences and trade events/showcases.