As part of the organization's core leadership team, Zoraida is responsible for several development, communications, and strategic functions at Glynwood to support its mission and programs.

Current book project, “Women Picturing Revolution: Representations of Black Motherhood in Contemporary Photography,” to be published by Leuven University Press in 2021.Co-teaching classes and seminars at the International Center of Photography (ICP) and Columbia University to highlight the work of female photographers who have documented conflicts, crises, and revolution in private realms and public spaces, to shed light on personal and political experiences that are often overlooked or… Show more Current book project, “Women Picturing Revolution: Representations of Black Motherhood in Contemporary Photography,” to be published by Leuven University Press in 2021.Co-teaching classes and seminars at the International Center of Photography (ICP) and Columbia University to highlight the work of female photographers who have documented conflicts, crises, and revolution in private realms and public spaces, to shed light on personal and political experiences that are often overlooked or underrepresented. Writing articles and featured in online and print-based periodicals concerning the intersection of gender and photography. Building relationships with leading academic and art institutions and magazines resulting in seminar offerings, speaking engagements, and curating panels and conversations. Show less

Successfully creating and implementing communications plans while leading team effort to convert internal departmental activities into print and digital content. Lifting the number of social media followers by 78% (Instagram), 41% (Facebook) and 33% (Twitter); increasing e-blast list size by 34%; converting digital followers into subscribers, donors, volunteers, Gala attendees, program leaders and brand ambassadors.Writing and editing press releases; deepening relationships with… Show more Successfully creating and implementing communications plans while leading team effort to convert internal departmental activities into print and digital content. Lifting the number of social media followers by 78% (Instagram), 41% (Facebook) and 33% (Twitter); increasing e-blast list size by 34%; converting digital followers into subscribers, donors, volunteers, Gala attendees, program leaders and brand ambassadors.Writing and editing press releases; deepening relationships with regional publications resulting in a 35-74% increase in organizational exposure.Managing a five-figure communications budget; establishing relationships with vendors resulting in a 46% production savings.Leading team and managing marketing materials production processes resulting in an increase in donations and new supporters.Creating monthly reports analyzing communications and marketing reach.Collaborating with staff to create thank you videos for high net-worth supporters. Streamlining activities through the creation and implementation of protocols. Show less

Spearheaded and implemented protocols resulting in a 15% budget reduction. Increased organizational revenue by more than $125k through co-leading team through the launch of the first-ever IRAAS Summer Institute (STSI), a program for international scholars. Developed and led marketing plan resulting in a 5k email distribution contact list and the successful recruitment of summer program participants from across the globe; used Google Analytics to track the performance of digital marketing… Show more Spearheaded and implemented protocols resulting in a 15% budget reduction. Increased organizational revenue by more than $125k through co-leading team through the launch of the first-ever IRAAS Summer Institute (STSI), a program for international scholars. Developed and led marketing plan resulting in a 5k email distribution contact list and the successful recruitment of summer program participants from across the globe; used Google Analytics to track the performance of digital marketing campaigns. Created, developed content for, and managed Columbia University’s STSI including serving as the point of contact for all prospective candidates and speakers, screening potential participants, and developing and managing financial budgets and reports.Led and motivated team through the process of publishing the first African-American Studies newsletter with a readership of over 6,000 members; designed and wrote content.Worked with administration to cultivate relationships with key alumni, potential donors, on-campus offices, and local businesses resulting in partnerships with 20+ on-campus organizations, 12+ New York institutions, and 5+ global organizations. Assistant curator of Black Girl Movement Conference, Picturing Black Girlhood Photography exhibition. Show less

Successfully increased union membership through co-lead organizing campaigns which supported the union’s collective bargaining and new member organizing efforts in several major East Coast markets. Developed and executed strategic corporate campaigns by identifying appropriate tactics, relevant research, and necessary resources.Designed and drafted documents including white papers, memorandums, leaflets, press releases, and fact sheets using information gleaned from FOIA request… Show more Successfully increased union membership through co-lead organizing campaigns which supported the union’s collective bargaining and new member organizing efforts in several major East Coast markets. Developed and executed strategic corporate campaigns by identifying appropriate tactics, relevant research, and necessary resources.Designed and drafted documents including white papers, memorandums, leaflets, press releases, and fact sheets using information gleaned from FOIA request responses, state and county court records, corporate financial statements, and business related tax information. Created and launched multiple campaign related websites. Show less

Uncovered and recommended opportunities for corporate and investment bank driven union related campaigns by providing monthly analysis of 12 of the largest statewide public pension plans (including CalPERS and CalSTRS).Developed union density analysis, market research, contract cost scenarios, and dossiers that included financial, legal, political, and other public information.Conducted strategic analyses of industries and markets, trends, highlighting opportunities for corporate… Show more Uncovered and recommended opportunities for corporate and investment bank driven union related campaigns by providing monthly analysis of 12 of the largest statewide public pension plans (including CalPERS and CalSTRS).Developed union density analysis, market research, contract cost scenarios, and dossiers that included financial, legal, political, and other public information.Conducted strategic analyses of industries and markets, trends, highlighting opportunities for corporate social responsibility campaigns.Teamed up with fellow researchers on major projects to develop union membership organizing campaigns, including production of materials and publications. Show less