Zoraida Rando Email & Phone Number

Spain

Málaga Area, Spain

Málaga Area, Spain

I provide Hospitality Revenue and Distribution services inspiring Teams to implement the Revenue Management culture. - Revenue Management, Distribution, Online Marketing & eCommerce In-Company TRAINING from an holistic approach as a competitive advantage. - Onsite / Online Management Mentoring: 1. Online permanent assistance 2. Follow up sessions on performance, KPIs, strategies, etc.- Revenue and Distribution CONSULTANCY (implementation and optimization)in Hotels, Vacation Rentals... focusing on: 1. Revenue Management culture2. Process audits3. Technology4. Distribution Structure & Strategy Design and Implementation5. Pricing Structure & Strategy Design and Implementation6. Revenue and Distribution Audits7. OPENINGS, setup, strategy design, technology...- Revenue and Distribution onsite and/or online Training- INTERIM Revenue Management, going beyond consultancy- SPA Revenue Management Training & Consultancy.- RESTAURANT Revenue Management Training & Consultancy.

Málaga Area, Spain

Curso presencial y también online de Especialista en Revenue Management 60 hrs.

Málaga Area, Spain

Revenue Management Module at:- Hotel Management Master Degree- E-Tourism Master Degree- Hotel Planification Master Degree

Marbella Y Alrededores, España

- Revenue Management- Events Management

Málaga Area, Spain

Directed from our head office in Switzerland with a Global Support and Sales network, GlobRes has clients in 62 countries and offers to them full language support in English, French, German, Italian and Spanish. SpecialtiesGDS Connectivity, Web Booking Engine, Channel Management, Hotel Reservation Software, Central Reservation System, Hotel Website Design, RFP and Consortia Management, Hotel MobiSite Design and Implementation, GDS Marketing, Rate Shopping Tool, Revenue Management, Sales Generation, Online Marketing...Having grown from a GDS and Web Booking Engine provider, our product portfolio has developed into a multi-role platform and we offer a turnkey solution for hotels.- Lead architect and facilitator of the development of a new Revenue Management Service.- Coordinate and recruit members (currently 5) of the Tele Sales & Affliliates Team and the Marketing Team, establish all internal procedures and design training plan. - Execute benchmarks and SWOT analysis for products currently in portfolio.- Market research for new business opportunities.- Responsible for the internal and external launch of new products and services.

Andalucia

Seven 4 stars vacational hotels and resorts located in Marbella, Estepona, Conil (Costa de la Luz, Cádiz), El Rompido (Costa de la Luz, Huelva), Sierra de Grazalema (Cadiz) and Apartamentos Calaceite in Torrox Costa (Costa del Sol, Málaga). - Created Revenue Department, including strategy design and personnel recruitment for this group of seven 4-star vacation hotels & resorts & aparments, located throughout Andalucía.- Implemented revenue and sales strategies resulting in increased online sales and REVPAR throughout the chain.- Significantly improved online position by launching successful strategies in social media, monitoring and optimizing review sites, increased OTA exposure, implementation of GDS and optimization of hotel website content & conversion.- Responsible for the management of the chain’s official website, sales and content coordination (Designer, SEO, Webmasters).- Created and implemented new Sales (Revenue & e-Commerce) Department through the application of holistic pricing strategy design, sized according to expansion and growth plans.- Provided comprehensive leadership of Sales & Marketing activities throughout all market segments and channels, coordinating the Revenue, Contracting and Sales teams (13 people).- Designed, coordinated and supervised annual Sales & Marketing plan, as well as worldwide contracting and promotional activities- Responsible for reporting, budgeting and forecasting- Company representation at worldwide tourism events and trade shows- Member of the Steering Committee

Andalucia

- Creation of the Revenue Department. Procedures & strategy design and personnel recruitment and selection. - Revenue strategies design and implementation for on & offline channels for all the 8 chain hotels for invididual and groups segments.- Chain official website sales and content coordination.- Worldwide contracting and promotion coordination. - Coordination of Revenue & eCommerce teams (Designer, SEO, Webmasters).

Marbella Area, Spain

- Support the Director of Sales in coordinating the Reservations, Groups, Revenue, eCommerce and Contracting departments.- Budgeting & forecasting.

Marbella Area, Spain

In July 2006 the company took over Byblos Andaluz, a 144 rooms 5* GL golf resort in Mijas Costa (20 km from Marbella) and 160 vacational appartments called Bahía del Golf in Almerimar, Almería.- Coordinate and supervise the daily tasks and promotion plans of Contract Managers and Sales Executives.- Creation, implementation and distribution of B2C and B2B email marketing campaigns through all channels.- Full rebranding of newly acquired Gran Hotel Guadalpin Byblos.- Launch of Apartamentos Bahía del Golf, official web site creation, full distribution short- and long term.- Manage Website Team, 3 webmasters and 1 designer.- Responsible for the creation and execution of all website content, eCommerce activities and Social Media Marketing Plan - website sales represents 20% of the total sales (+20% voice, Total direct bookings: 40%).- Direct Sales – Voice represented 22% of total sales.- Contract and manage OTAs, IDS & GDS.- Qualify and attend appropriate trade shows & PR opportunities in all market segments: Tour Operators, Corporate, MICE, online, golf, general public).- Planning & publicaton of brochures, promotional tools, sales kit, etc.- In charge of Yield Management & OTA optimization.- Personnel recruitment.

Marbella Area, Spain

- IDS portals: Identify appropriate channels, negotiate contracts, maintain extranets, yield mangement, create and distribute offers.- Responsible for online marketing initiatives and optimize official website sales.

Marbella Area, Spain

- In charge of Touroperator contracts and promotion for all segments.- Attend industry and MICE trade shows worldwide.- Conduct sales visits to TTOO, Travel agencies, MICE & Corporate partners.- RFP and contracts management, weekly follow-up and coordination with the Revenue Department.- Manage a multitude of events at the hotel: conventions, cocktails, wedding banquets, incentives groups, product presentations, etc.- Conference Concierge duties with in-house groups: deposits and rooming lists, creation and distribution through the hotel members of roadmaps once the groups is confirmed, inspection visits, etc.- Weekly briefings with F&B and Reception.- In charge of individual reservations generated through all channels and of Stop Sales management.

Master Of Business Administration (M.B.A.), Executive Mba

Certificate, Marketing, Data-Driven Marketing Certificate

Big Data

Data Science Of Hotel Revenue Optimization, Revenue Management

Advanced Excel Advanced Hotel Revenue Analytics Data Mining/SQL Programming Mathematical Optimization Analysis Automation Pricing Modeling

Certified Revenue Management Executive, Revenue Management

A CRME certification denotes that the individual is: - A professional in the field of revenue management and clearly conversant with its.

Practitioner Coaching & Neuro-Linguistic Programming (Nlp), Nlp Coaching

The underlying principle behind NLP Coaching is that people’s minds and overall thinking patterns become conditioned over time due.

Marketing The Hospitality Brand Through New Media: Social, Mobile & Search, Marketing

Online Course through eCornell

Forecasting And Availability Controls In Hotel Revenue Management, Hotel Revenue Management

Online Course through eCornell

Leadership / Management Of People And Teams, Human Resources Development

Team Leadership & people management

Programa Marketing Relacional, Directo & Interactivo, Marketing

Études Supérieures Juridiques Et Économiques De L'Union Européenne, Law & Economics

Deep knowledge of the European Union law & economics

Bachelor’S Degree, English, French And Italian, Bachelor'S Degree In Translation And Interpretation

Spanish, English, French and Italian

Título De Especialista En Estudios Jurídicos Y Económicos De La Unión Europea, Law & Economics