Zorianna Smith, Cmp, Dmcp Email & Phone Number

San Francisco Bay Area

Oversee the Northern California team including the Sales, Design, and Event Production functions. Manage events from initial brainstorm through on-site execution. We operate ~1,000 corporate events annually with exclusive experiences, on-trend design, and flawless execution.

Manage the Experience Design function from a creative, strategic and functional standpoint for West Region.

Earned CA DRE #02142647. Followed a passion for Real Estate and worked with a corporate sales team during Covid19 furlough.

-Creative experience design & proposal development for strategic and high-budget event opportunities-Worked to create a central Creative Department to elevate creative services at PRA Events-Led the conversion of over 100,000 client-facing event concepts as part of a marketing re-brand -Spearheaded an effort to automate our proposal development through a Salesforce integration

San Francisco Bay Area

Used data and metrics to develop and execute an annual, and long-term, strategic marketing plan in a B2B environment to include messaging and positioning of brand and content. Social Media – Execute successful weekly campaigns and hashtags which provided compelling content on our destination and services. I tripled our social media reach over my three years as DOM.Product Development – Research and development of new event and activity offerings in our destination and updating all of our boilerplates to reflect these new options. Grew our database of boilerplates from 500 to over 1,500 and upgraded the graphic appeal and photography in order to create compelling proposals.Client Presentations & Proposals – Create dynamic and graphically interesting presentations, case studies and proposal for key accounts. Created a proposal template which was adopted by all 20 AlliedPRA offices.Marketing Events - Plan and execute FAM events for clients and partners to showcase our destination and build relationships. PR - Drive messaging and promote our brand through connections with meeting industry publications. Applied for, and won, at least one event industry award each year. Digital Marketing - Manage website and email marketing using WordPress and Constant Contact. Authored a successful email trends newsletter that gained wide industry renowned and resulted in an average of two leads per month. Management - Collaborate with the Owners, GM and DOS to decide on company direction and provide mentorship and support to the sales team. Participate in all creative brainstorms.

San Francisco Bay Area

• Managed a team of Account Managers to sell, design and execute corporate events.• Create dynamic and exciting events to promote clients’ event message.• Develop vendor RFPs for venues, catering and food and beverage, décor and production, audio visual components, entertainment, staffing and registration, transportation, tours and teambuilding.• Manage vendor quality, vendor contract negotiations and deposit scheduling. • Use strategic pricing to meet budgets. Prioritize projects and multi-task to meet deadlines. • Research and develop new venues, activities and décor trends and themes. • Provide excellent customer service to create client confidence and ensure repeat business.• Manage multiple simultaneous programs with a high level of organization and attention to detail.• Oversee program operations and troubleshoot any unforeseen problems or issues.

San Francisco Bay Area

Serve on the Board of Directors for the Northern California Chapter of the Professional Convention Management Association 2019 - Immediate Past President2018 - President2017 - President-Elect2016 - Director of Programs2015 - Director of Programs2014 - Director of Programs2013 - Director of Membership2012 - Secretary

Northern California

2015-2016 - Director of Membership-Manage the Member Recruitment, Member Retention and Awards & Recognition teams. We have met or surpassed all retention and recruitment goals and successfully awarded several awards and scholarships to our membership.2014-2015 - Director of Special Events-Manage the Committee Chairs and Co-chairs to produce the Wine and Culinary Event, Holiday Soiree, Annual Conference and Expo (ACE) and the Gala and Silent Auction2013-2014 - Annual Conference and Expo (ACE) Chair-Coordinate the attendee experience for ACE to include the decor and entertainment at the reception-Sell sponsorships to help fund the event-Manage the volunteer effort2012-2013 - Awards and Recognition Chair-Oversee the awards and scholarships awarded for the Northern California Chapter2011-2012 - Gala Chair-Coordinated the end of year Gala for the Northern California Chapter of MPI.-President's Reception, Silent Auction & Reception and Seated Dinner with Awards Presentation for approx. 300 pax-Managed a committee of approx. 15 meeting professionals-Solicited and coordinated sponsorships

Greater San Diego Area

• Manage events and meetings ranging from executive dinners and themed galas to teambuilding, activities and transportation. • Create customized and visually stimulating proposals and presentations to sell event concepts• Work with clients through site inspection, budgeting, finalizing program details and contracting. • Develop printed and interactive media marketing pieces.• Manage multiple client events simultaneously in team and individual capacities. • In addition to duties above, I headed the Account Management department managing all Account Managers, Sales Coordinators and Sales Interns. Responsibilities include distributing workload, hiring and firing of subordinate employees, coordinating sales meetings and vacation schedules and disciplining and mediating employee issues.• Voted ‘Core-Value Winner’ three times by my co-workers. A company wide award designated semi-annually based on teamwork, creativity and integrity.

Ba, Double Major: Communication & Spanish Literature, Minor: Business Administration, 3.5 Cummulative Gpa

Activities and Societies: Member of Lambda Pi Eta, the Communications Honorary.

Study Abroad In Madrid, Spain