Responsible for revenue generation, through the new positioning strategy of the mall, prospecting of anchor stores, improving and redesign the tenant mix, refurbishment programmes, reducing operating costs, development and implementation of the overall marketing plan of the property which strategically utilizes all platform programs, and positively impacted the center’s core financial objectives as EBIDTA, NOI, Leasing, Sales, Overage Rent, Traffic and Market Share. As a result of all strategic planning, the shopping center was awarded as best local market positioning in the year of 2012, and for two consecutive years (2013/14) hit the "top of mind" in the segment of furniture and decoration.Core competencies performed:• Managing the performance of Mall Management departments to achieve the property objectives • Managing all the communications between centre management and all governmental authorities • Strategic Planning • Branding • Integrated Marketing • Media relations • Budgeting and Planning • analyzing ROIs • Manage the tenant mix contracts • Marketing Research • Ad Agency Management • Campaign Briefs • Shopper Marketing • Industrial Competitive Analysis • Media Strategy • Refurbishment, improvement, and enhancement of the existing mall • Manage to utilize the spaces of the mall to generate an extra income whiles adding to the total proposition of the mall • Heading the Crisis Management Plan of the mall • Assisting the Maintenance manager by regular inspections in keeping the building condition up to standards • Developing and maintaining a long term beneficial relationship with all existing tenants and Retail Groups to ensure continued and future business

Drove the establishment of the brand positioning, brand pillars and brand guidelines as well as relevant visual identity parameters of the Pharmacy's point of sale. Effectively defined and developed creative marketing strategies, integrated functionality, based on consumer research. Responsible for providing unbiased strategic recommendations based on analysis and research to support the implementation of corporate goals. Collaborates with corporate executives to direct company sustainable growth strategy across Brasilia (Capital of Brazil) and region.Core competencies performed:• Strategic Planning • Branding • Integrated Marketing • Budgeting and Planning • Cross Channel Promotions • Marketing Research • Ad Agency Management • Campaign Briefs • Shopper Marketing • Industrial Competitive Analysis • Media Strategy • Campaign Briefs • Product Launch on the POS (point of sale)

As a Market Regional Manager, worked with a portfolio of Carrefour SuperCenters, coordinating marketing promotions and campains, visual merchandising, signage and advertising programs, developed by the national and international headquarters, focused on increase the sales and revenues of the Carrefour stores in the midwest, north and northeast of Brazilian Market. Core competencies performed:Media Strategy • Product Launch on the POS (point of sale) • Strategic Planning • Branding • Cross Channel Promotions • Campaign Briefs • Integrated Marketing • Budgeting and Planning • Marketing Research • Ad Agency Management • Product Analytics • Project Management • Industrial Competitive Analysis • Planning • Shopper Marketing