Zoé Deman Email & Phone Number

Levallois-Perret, Île-de-France, France

Levallois-Perret, Île-de-France, France

• Lead strategy and implementation of all 360 degree marketing campaigns to generate SQLs and MQLs for pharmacy market (automation, paid performance, print, SEO, partnerships etc.)
• Analyze performance of existing channels, test new ones and lead optimization measures across different teams and stakeholders
• Manage marketing budget
• Develop and implement nurturing strategy, especially through automation
• Optimize prospect journey and the acquisition funnel

Paris

• Definition of digital acquisition strategies for a portfolio of clients (B2C and B2B)
• Campaign management & optimization on Google Ads, Facebook Ads, Bing Ads, Snapchat Ads, Linkedin Ads, Pinterest Ads...
• Audit, performance analysis, reporting
• Business development (prospection, tender calls)

Ville De Paris, Île-de-France, France

• Co-creation of the customer animation planning in coordination with other departments
• Segmentation of the client data base
• Development of the CRM supports
• Weekly performance analysis of the CRM actions implemented in order to manage the marketing pressure (with Google analytics and internal tools)
• Tracking and improvement of the CRM KPIs (sessions, retention, engagement of the customer basis)
• Weekly audit of the CRM tools in coordination with the tech and product teams

London, Royaume-Uni

• Coordinated and executed co-branded marketing campaigns for travel agents in UK, Ireland & Nordics.
• Contributed to the management of the B2B website by creating content, building pages and updating the website on a daily basis.
• Planned, created and sent the B2B newsletters on a weekly basis through the CRM Salesforce integrated tool, Pardot.
• Analysed on a monthly basis Club Med UK’s competitors and presented benchmark results to the marketing team and managing directors.

Clamart, France

• Assisted the Category Manager in managing the different marketing & sales levers in order to develop the market share of our products in the stores.
• Analyzed the markets and the product performance on Nielsen and Mondelez internal tools, providing useful insights to improve the offer.
• Assessed the performance of promotional offers on leaflets and loyalty cards, built strong relationship with creative agencies for coordination of trade operations.
• Participated in major meetings to co-build the sales force action plan.

Région De Lille, France

• Managed the accounting, budget analysis, bank reconciliation and investment decisions.
• Elaborated a forecast budget and a yearly cash flow plan.
• Created communication supports with Photoshop.

Région De Lille, France

• Learned the sales method of the house across all touchpoints of the customer journey, customer care and sales target achievement.
• Back office: realized cycle counting operations, contributed to the 2017 internal audit of the annual inventory.

Master'S Degree, Business Management

Master Of Business Administration - Mba

Classes Préparatoires Aux Grandes Écoles De Commerce - Ece