With a background in design, I thrive on helping to deliver large-scale projects for clients with equally big ambitions. While at DNCO I have managed Television Centre’s £10 million marketing budget, helped launch the brand for Birmingham’s creative neighbourhood, Digbeth, and delivered the Museum of the Home’s repositioning, naming, rebrand and wayfinding as part of its £18.1 million capital project. Over the last two years, I have transitioned into the role of Wayfinding Director where I have overseen exciting projects from the award-winning wayfinding strategy and design for the V&A’s seven miles of galleries in South Kensington to the complex multilingual external wayfinding scheme for the European Parliament in Brussels.I have ea passion for making places more welcoming, inclusive, or profitable than when I found them; whether that’s through brand strategy, design, or wayfinding.