10+ years of extensive experience in fashion buying, design and product management. Expertise across multiple categories and markets and a proven track record of developing commercial product that exceeds sales targets, intake margins and overall gross profit. Strong commercial acumen and analytical skills allow me to interpret data effectively and propose informed strategies to achieve business objectives. This along with experience in conducting market research to identify emerging opportunities, has enabled me to continuously and successfully develop assortments that enhance customer satisfaction and drive trade. My experience also includes reviewing trade, sales/ forecast targets and OTB, as well as sourcing and negotiating throughout Asia.