Zoë Gray

Zoë Gray Email and Phone Number

Strategist & creative thinker @ Publicis Groupe
france, aquitaine, france
Zoë Gray's Location
New York, New York, United States, United States
Zoë Gray's Contact Details

Zoë Gray personal email

n/a
About Zoë Gray

I am an experienced strategist with a demonstrated history of working in both B2B and B2C brand strategy in New York City. Clients have included Zoom, Michael Kors, SCJ, Ford, and many other established and/or start-up companies-- categories spanning finance, tech, healthcare, luxury, CPG, beauty & fashion, and lifestyle. A true left and right brain junkie, I am a passionate advocate for the importance of creativity in business, as well as for the necessity of business in the creative. With a finger on the pulse of cultural knowledge, I am fascinated about the "it" factor of the world's biggest brands and how they make a mark on the world.

Zoë Gray's Current Company Details
Publicis Groupe

Publicis Groupe

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Strategist & creative thinker
france, aquitaine, france
Website:
publicisgroupe.com
Employees:
29749
Zoë Gray Work Experience Details
  • Publicis Groupe
    Senior Manager, Strategy
    Publicis Groupe May 2024 - Present
    New York, New York, United States
    - Selected to join a newly launched business unit for Pfizer, contributing to strategic planning & development for sub-brands on the global vaccines team
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  • Freelance
    Senior Strategist
    Freelance Jun 2023 - May 2024
    New York, New York, United States
    - Clients include: Wolff Olins, Esoterica, The Loom & other agencies- Led teams through brand-led growth strategy engagements, building & refining brand identity and go-to-market strategy- Key deliverables: positioning, brand architecture, mission/purpose, value propositions, competitive audits, messaging & copywriting, verbal & visual ID guidelines, brand narratives, trend research
  • Landor & Fitch
    Strategy Analyst
    Landor & Fitch Jul 2021 - Jun 2023
    New York, New York, United States
    - Built value propositions, brand purpose/mission, and positioning through stakeholder interviews and workshop facilitation- Structured brand portfolio architecture using competitive audits, consumer segments, key messaging pillars, and BPO conclusions- Incorporated strategy into creative territories and verbal & visual ID- Developed brand content elevation and strategic points of view through research, BAV data, and industry trend forecasts- Created pitch decks for prospective clients, contributing to new business wins such as Michael Kors- Key clients: Zoom, Conrad (Hilton). Michael Kors, SCJ, Gold Bond, J&J, Ford, Paper Mate, Samsung, Intel, CBRE, Under Armour
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  • Little Big Brands
    Brand Strategy Consultant
    Little Big Brands Jul 2020 - Mar 2021
    New York, United States
    - Crafted conceptual territories and brand frameworks using category audits, brand strategy, cultural trends, and global context- Streamlined naming, design, and packaging with deep-dive brand tone of voice principles - Oversaw qualitative research management to test concepts, including moderating focus groups and writing research reports- Produced copywriting for ad taglines, concepts, and slogans- Conducted stakeholder interviews for corporate strategy- Key clients: Lifestyles, Mission, SGX, HPOne, ReMed, Touchstone
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  • Batten & Co.
    Strategy Intern
    Batten & Co. Jun 2019 - Aug 2019
    New York, United States
    - Synthesized research and developed creative positioning strategy - Designed boards and digitized decks for client presentations, workshops, and conferences- Facilitated SpringWorks Therapeutics workshop and supported strategy team at J&J Agency Day convention- Key clients: J&J, Constellis, Norwegian Cruise Line, SpringWorks
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  • University Of Virginia
    Teaching Assistant, Prof. Noel Lobley
    University Of Virginia Jan 2018 - May 2018
    Charlottesville, Virginia, United States
    - Developed and organized new course content for PowerPoint lectures- Wrote active learning material for launch of education software Top Hat - Collaborated with Graduate Assistants to coordinate lessons and discussions for students
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Zoë Gray Skills

Microsoft Office Microsoft Excel Organization Skills Quickbooks Microsoft Powerpoint

Zoë Gray Education Details

Frequently Asked Questions about Zoë Gray

What company does Zoë Gray work for?

Zoë Gray works for Publicis Groupe

What is Zoë Gray's role at the current company?

Zoë Gray's current role is Strategist & creative thinker.

What is Zoë Gray's email address?

Zoë Gray's email address is zo****@****tch.com

What schools did Zoë Gray attend?

Zoë Gray attended Mcintire School Of Commerce, University Of Virginia, University Of Virginia.

What skills is Zoë Gray known for?

Zoë Gray has skills like Microsoft Office, Microsoft Excel, Organization Skills, Quickbooks, Microsoft Powerpoint.

Who are Zoë Gray's colleagues?

Zoë Gray's colleagues are Fadi Bustros, Jérôme Pascal, Jem Ripley, Ghazaal Zuberi, Alefiya Amreliwala, Hrpublicis Sapient, Bernardo Araujo.

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