Senior Manager, Strategy
Current- Selected to join a newly launched business unit for Pfizer, contributing to strategic planning & development for sub-brands on the global vaccines team
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@landorandfitch.com
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Zoë Gray is listed as Strategist & creative thinker at Publicis Groupe, a with 29749 employees, based in New York, United States. AeroLeads shows a work email signal at landorandfitch.com and a matched LinkedIn profile for Zoë Gray.
Zoë Gray previously worked as Senior Manager, Strategy at Publicis Groupe and Senior Strategist at Freelance. Zoë Gray holds Certificate In Business Fundamentals, With Distinction from Mcintire School Of Commerce.
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I am an experienced strategist with a demonstrated history of working in both B2B and B2C brand strategy in New York City. Clients have included Zoom, Michael Kors, SCJ, Ford, and many other established and/or start-up companies-- categories spanning finance, tech, healthcare, luxury, CPG, beauty & fashion, and lifestyle. A true left and right brain junkie, I am a passionate advocate for the importance of creativity in business, as well as for the necessity of business in the creative. With a finger on the pulse of cultural knowledge, I am fascinated about the "it" factor of the world's biggest brands and how they make a mark on the world.
Listed skills include Microsoft Office, Microsoft Excel, Organization Skills, Quickbooks, and 1 others.
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New York, New York, United States
- Selected to join a newly launched business unit for Pfizer, contributing to strategic planning & development for sub-brands on the global vaccines team
New York, New York, United States
- Clients include: Wolff Olins, Esoterica, The Loom & other agencies- Led teams through brand-led growth strategy engagements, building & refining brand identity and go-to-market strategy- Key deliverables: positioning, brand architecture, mission/purpose, value propositions, competitive audits, messaging & copywriting, verbal & visual ID guidelines, brand narratives, trend research
New York, New York, United States
- Built value propositions, brand purpose/mission, and positioning through stakeholder interviews and workshop facilitation- Structured brand portfolio architecture using competitive audits, consumer segments, key messaging pillars, and BPO conclusions- Incorporated strategy into creative territories and verbal & visual ID- Developed brand content elevation and strategic points of view through research, BAV data, and industry trend forecasts- Created pitch decks for prospective clients, contributing to new business wins such as Michael Kors- Key clients: Zoom, Conrad (Hilton). Michael Kors, SCJ, Gold Bond, J&J, Ford, Paper Mate, Samsung, Intel, CBRE, Under Armour
New York, United States
- Crafted conceptual territories and brand frameworks using category audits, brand strategy, cultural trends, and global context- Streamlined naming, design, and packaging with deep-dive brand tone of voice principles - Oversaw qualitative research management to test concepts, including moderating focus groups and writing research reports- Produced copywriting for ad taglines, concepts, and slogans- Conducted stakeholder interviews for corporate strategy- Key clients: Lifestyles, Mission, SGX, HPOne, ReMed, Touchstone
New York, United States
- Synthesized research and developed creative positioning strategy - Designed boards and digitized decks for client presentations, workshops, and conferences- Facilitated SpringWorks Therapeutics workshop and supported strategy team at J&J Agency Day convention- Key clients: J&J, Constellis, Norwegian Cruise Line, SpringWorks
Charlottesville, Virginia, United States
- Developed and organized new course content for PowerPoint lectures- Wrote active learning material for launch of education software Top Hat - Collaborated with Graduate Assistants to coordinate lessons and discussions for students
Other employees you can reach at publicisgroupe.com. View company contacts for 29749 employees →
Sandra Monica Vazquez
Colleague at Publicis GroupeMexico City, Mexico
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Kasia Malkiewicz
Colleague at Publicis GroupeGreater Sydney Area, Australia
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Nivershan Perumal
Colleague at Publicis GroupePietermaritzburg, Kwazulu-Natal, South Africa
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Ana Sazdova
Colleague at Publicis GroupeSkopje, Skopje Statistical Region, North Macedonia, Macedonia, The Former Yugoslav Republic Of
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TM
Thoothe Mamoosa
Colleague at Publicis GroupeSandton, Gauteng, South Africa
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AJ
Alex Jimenez Arroyo
Colleague at Publicis GroupeGreater Madrid Metropolitan Area, Spain
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Albert Bulku
Colleague at Publicis GroupeRussia, Russian Federation
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Dominique Miege
Colleague at Publicis GroupeGreater Marseille Metropolitan Area, France
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Fouad Daou
Colleague at Publicis GroupeMatn District, Mount Lebanon Governorate, Lebanon
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KC
Krystal Cheng
Colleague at Publicis GroupeNashville, Tennessee, United States
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Quick answers generated from the profile data available on this page.
Zoë Gray works for Publicis Groupe.
Zoë Gray is listed as Strategist & creative thinker at Publicis Groupe.
AeroLeads has found 2 work email signals at @landorandfitch.com for Zoë Gray at Publicis Groupe.
Zoë Gray is based in New York, United States while working with Publicis Groupe.
Zoë Gray has worked for Publicis Groupe, Freelance, Landor & Fitch, Little Big Brands, and Batten & Co..
Zoë Gray's colleagues at Publicis Groupe include Sandra Monica Vazquez, Kasia Malkiewicz, Nivershan Perumal, Ana Sazdova, and Thoothe Mamoosa.
You can use AeroLeads to view verified contact signals for Zoë Gray at Publicis Groupe, including work email, phone, and LinkedIn data when available.
Zoë Gray holds Certificate In Business Fundamentals, With Distinction from Mcintire School Of Commerce.
Zoë Gray is listed with skills including Microsoft Office, Microsoft Excel, Organization Skills, Quickbooks, and Microsoft Powerpoint.
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