Zoë Knafelc Email & Phone Number

New York, NY, US

New York, United States

Client: e.l.f. Cosmetics

New York, United States

Client: BMW North America

Brooklyn, New York, United States

Clients: Starbucks, Lightricks, IRC, UnderstandingUS

Brooklyn, New York, United States

San Diego, California, United States

• Worked across all departments to assist in the development of blogging strategy, content strategy, and topic generation
• Wrote and edited content with a careful eye to detail and SEO best practices using MarketMuse and SEOmofo
• Trained on Branding, Influencer Outreach, PR, Paid Social, and Organic Social
• Helped support content creation in PR and Social Media campaigns
• Created CTA graphics, infographics, and quizzes using Canva Pro, Typeform, and Adobe Creative Suites
• Developed content strategy and content calendars for clients using SEMRush for keyword and content research

San Diego, California, United States

San Diego, CA

• Responsible for representing the campus for the 20,000+ visitors that come to campus per academic school year
• Lead a 90-minute tour with up to 50 people using public speaking skills to communicate to the group
• Trained two incoming tour guides for five months using Zoom communications by teaching them facts, how to give tours, and practiced public speaking skills to ensure a smooth transition from virtual tours to in-person.

Greater San Diego Area

• Represented USD to raise $400,000 collectively each year for scholarships, financial aid, faculty enrichment, new buildings, technological updates and materials for the library
• Called over 35,000 alumni and parents to help keep them connected with USD using the SmartCall platform

San Diego, California, United States

• Assisted in the creation of email campaigns, online promotion, social media content, and ads using Canva and Adobe Creative Suites
• Analyzed current trends and created content for social media platforms
• Analyzed analytics to gauge the success of campaigns and plan future campaigns
• Created website marketing strategy including developing a branding guide, loyalty program, and content strategy
• Engaged in influencer outreach for influencer and model advertising
• Updated retail website using Squarespace as well as wholesaler communications on Faire

Carlsbad, California, United States

• Supported team-based business development and public relation efforts for Cleantech Open
• Developed company website using WordPress
• Developed a name, product story, and advertising initiative for Icarus RT’s main product system
• Created social media campaigns to support and enhance social media efforts using applications like Hootsuite
• Assisted with the preparation of product and marketing materials
• Researched and developed the Brand and Style Guide for official company and investor use

Lancaster, Pennsylvania

• Researched potential new clients and continuously updated new information on current cliental through mastering SalesForce and Fintrix
• Assigned project to research, determine, and present best emailing platform for firm in order to increase client satisfaction, interaction, and cost savings to professionals in the Client Services department
• Created and updated client slideshows and information packets for firms use in client meetings and soliciting new clients
• Worked with a team of professionals for planning the Pennsylvania Commissioners Summer Forum and Emerald Advisors Spring Investment Forum

Lancaster, Pennsylvania Area

• Managed online food orders at a rate of 30+ entrées per hour
• Led a team to implement a survey system resulting in significant improvement in customer satisfaction
• Analyzed why process was too slow with production rate and concluded that the key factor was organizationof inventory, which made project viable; resulted in higher efficiency and timed saved
• Created three graphics and advertisements for events for instore use; led to 35% increased sign-ups for events

Lancaster, Pennsylvania

• Worked with a team to plan the Central Pennsylvania’s Annual Beer and Wine Fest with over 500 attendees
• Solicited donations from over 30 business owners and other professionals for the event
• Managed and organized communications from local breweries, wineries, and restaurants
• Assisted with press releases for the organization holding the event
• Created graphics to promote event, collaborated with peer’s overall layout and process of event assuring a smooth success

Greater San Diego Area

• Wrote and published 13 articles with an average of 148 views per article under editor supervision for an online magazine dedicated to helping high school students transition into college and college students seeking.
• Increased views by 15% by updating older articles
• Analyzed options available for different article topics and recommended different topics to other coworkers based on resources available
• Developed new articles for marketing to new prospective readers; resulted in increased shares of each article

Lancaster, Pennsylvania Area

Bachelor Of Business Administration - Bba, Major In Marketing And Minor In Communication Studies

Activities and Societies: American Marketing Association, Student Finance Association, Gamma Phi Beta Sorority, Cool Kids Club.

Marketing, Study Abroad

Education record

Activities and Societies: Student Council Senator, Homecoming Committee Chair, National Honors Society, National Spanish Honors Society.