FRESH MINDS is a platform creating a voice for Juniors in the advertising and creative industries. We create a monthly newsletter sharing the thoughts and opinions of professionals starting out in the industry.

Reporting directly to the Chief Strategy Officer, James Whatley, my day to day work included putting audience research and insight gathering, category analysis, and delivering first drafts of creative briefs, strategy layouts in client presentations, and developing powerful narratives for pitch presentations. Clients included Sony Interactive Entertainment, Activision, Ubisoft and Bethesda.

Acting as a support role to the strategy team, my day-to-day work included market research, reading trend reports and delivering insights to inform brand strategy for brands like Logitech.