Zoë Rosal Email & Phone Number

Australia

• Brand identity for personal brands and commercial clients
• Content strategy & creation for social media
• Visual presentations for freelance pitches & advertising agencies
• Design audits and consultations for existing brands

Philippines

• Retitled to "Marketing Business Partner"
• Built organizational & workflow systems to optimize efficiency among team members & outsourced vendors.
• Maintained ownership of local brand experience & increased brand awareness & online presence.
• Generated leads & exceeded MQLs via ads, email campaigns, & social media content marketing.
• Spearheaded & executed branding, creative direction, & content strategy for physical & virtual events & exceeded KPIs.
• Conceptualized, managed, & hosted lead-generation & value-proposition webinars.

Philippines

• Audited & visually refreshed brand experience to ensure global brand guidelines were enforced.
• Introduced, ideated, & executed brand pillars & content strategy.
• Spearheaded & executed creative direction & content strategy for physical & virtual events.
• Managed all social media accounts.
• Composed copy for socials & external communications.
• Lead a team of vendors & interns.

Mandaluyong City

Hosted a radio show with on-air talktime, music & commercial spinning, & interviews with local & international musicians.

Paragon Plaza, Mandaluyong

Magic 89.9 is the country's number one pop radio station. Trained to confidently banter and spin music, I'm on-air twice a week on The Rundown with Aaron Atayde from 3-6 PM, every Tuesday and Thursday.

Metro Manila

• Lead a team of creatives to produce promotional content for web & social media.
• Built workflow systems to optimize efficiency among team members.
• Organized photo & video shoots to professionally chronicle the firm’s projects.
• Managed all social media accounts.

Metro Manila

• Maintained ownership of brand experience & grew online audience by 13% during the pandemic.
• Organized photo & video shoots to professionally chronicle the firm’s projects.
• Managed all social media accounts.
• Composed copy & visual content for socials.

Kapitolyo, Pasig City

Designed environmental graphics & wayfinding for various commercial projects.

Quezon City

Designed visuals & executed layouts for local & international clients.

Illustrated artworks to complement web & social media articles.

Makati City

Executed layout for select sections of the magazine.

• Illustrated artworks to complement web & social media articles.
• Shot footage during events.

• Managed social media accounts for the lifestyle brand, 0917.
• Composed copy & visual content for socials.

De La Salle - College Of Saint Benilde

• Composed articles for The Benildean and contributed in almost all official publications.
• Managed all incoming and outgoing literary works for print and web from both my staffers and other members of the organization.
• Instituted new literary programs for web and social media use.
• Directed all content and production as the head editor of the 19th volume of the official literary folio “Shades of Gray: Figments.”
• Director and producer of the Philippine Student Quill Award-winning spoken-word web series called “Straight from the Shoulder.

Metrostar Building, Makati

• Executed layout for select sections of the magazine.
• Designed visual assets for web & social media use.