Zachariah Pavlak Email and Phone Number
Hey there! If you're reading this you must be wondering who I am and what I do; I'm Zach and I what I do is...a lot of things. Most of them tend to deal with communication, media, and problem-solving (both inside of work and out). I'm an account manager by trade and I love streamlining processes and onboarding talent to grow businesses long-term.Practically speaking, I am proficient in digging into an account, searching for actionable insights, then I take those insights, test, revise, test again, repeating the process ad infinitum. I think my best qualities are that I'm obsessively proactive and an strong communicator who will talk your head off if you allow me. I love building up the culture of a company. People are the lifeblood of a workplace so foster relationship is what I've enjoyed the most in my career.If you're someone who thinks we can percolate together - hit me up and let's connect!
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PmgAustin, Tx, Us -
Senior Sem AssociatePmg Mar 2024 - PresentDallas, Texas, UsPMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, insights, creative and media, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. -
Paid Media ManagerHarbinger Ai Dec 2020 - Present- Grew our client's business to ~$6.1M in 2021 (YTD) from 500k in 2020 by increasing conversions by 172% YoY- Built comprehensive paid search campaign structures on Google and Facebook, complete with robust consumer targeting, keyword build out, compelling ad copy and pixel conversion tracking- Manage all Google and Facebook campaigns to drive booking appointments for our health sector client- Rebuilt our client's landing pages with SEO friendly copy to reinforce our paid search messaging and drive more conversions after-click -
Account Manager IiAdlucent Jan 2023 - Mar 2024Austin, Texas, Us- Expanded role responsibilities, heading up the management and testing and optimization of new account structures for a newly on-boarded Lead-gen client- Manage lead-gen optimizations and client communications with a Enterprise-level client with >$50M in annual digital ad spend- Pitched and launched 10 new testing plans in Q4'23 to optimize bidding, ad copy testing, pMAX and keyword consolidation -
Training Account ManagerAdlucent Aug 2021 - Mar 2023Austin, Texas, Us- Supervised eight cohorts of entry-level hires during a 7-week training period which covers the fundamentals of digital advertising and account management- Directly mentor trainees in the cohort to bolster their skills in handling client requests, client communication, account analyses, and crafting daily performance insights - Collaborate with other Training Account Managers to create innovative training materials and assessments for trainees to use to build up their knowledge and confidence in in digital advertising and account management- Meet weekly with trainees to provide constructive feedback and establish learning opportunities so they can fully prepare to be on-boarded to their permanent account
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Account ManagerAdlucent Apr 2022 - Jan 2023Austin, Texas, Us- Manage the day-to-day account responsibilities for all of Google and Bing campaigns for our client- Handle client communication, client requests, account analyses, and weekly reporting for our client's e-commerce account which spends roughly $150k in monthly digital ad- Spearhead projects to innovate on reporting, automation, and account optimizations to streamline management and improve efficiencies within the account- Strategize with our client to provide new opportunities that expand our omni-channel capabilities and drive client goals- Mentee with our internal social training team to expand channel knowledge and build more omni-channel experience with project-based trainings and certification courses
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Account CoordinatorAdlucent Jan 2022 - Apr 2022Austin, Texas, Us
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Digital Marketing (Sem) SpecialistAdlucent Mar 2021 - Dec 2021Austin, Texas, Us- Went through an extensive 10-week training program to learn the fundamentals of digital advertising account management - Collaborated with my training cohort to provide support and learn on three training accounts that account for roughly $700k in advertising spend monthly- Managed client requests, performed account health analyses, and crafted weekly performance insights to optimize our client's paid media ROI
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Digital Media InternPr By The Book Jul 2020 - Dec 2020Round Rock, Texas, UsI lead projects to pitch outlets that earn media hits for our clients, manage content creation for our blog, socials, and paid membership platform to garner more online engagement. I also oversaw communications to help clients drive attention and traffic to their social media PR campaigns. -
Marketing ConsultantThe Kiwi Importer Jun 2020 - Dec 2020Texas, UsI worked with The Kiwi Importer to Identify key consumer insights throughresearch and analysis of their DTC business efforts. I also pitched a digital campaign strategy to improve conversion metrics and website traffic by developing comprehensive SEO and SEM strategies. -
Media Strategist, Planner, & BuyerTexas Media & Analytics Mar 2020 - Dec 2020Austin, Texas, Us -
Web Fulfillment AssociateUniversity Co-Op Aug 2019 - Mar 2020Austin, Texas, UsManaged the logistics of fulfilling online orders and collaborate with team members to maintain a high-quality online shopping experience for customers and educate new employees by training them in web fulfillment, stockroom management and retail store layout. -
Social Media InternAlfanar Venture Philanthropy Jun 2019 - Aug 2019London, London, GbAddressed a severe lack of online communication and marketing by establishing consistent brand messaging across social media platforms.Collaborated on the development of a social media manual to aid in consistent brand voice for future social media interns.Adapted to a work environment which required the ability to make important decisions confidently and effective communication with co-workers. -
Registration Crew VolunteerSxsw Mar 2019 - Apr 2019Austin, Tx, UsFacilitated the distribution of credentials for all SXSW attendees and coordinated with other volunteers to assist inquiring SXSW attendees with locating proper event venues. -
Warehouse ManagerAtomic Gaming May 2016 - Feb 2017- Streamlined the logistics of receiving, packaging and shipping of retail items sold in an online marketplace.- Improved the productivity of the warehouse by restructuring the priority of logistical activities.
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Store SupervisorToys"R"Us Oct 2014 - Dec 2014Parsippany, New Jersey, UsSupervised the remodeling of the retail storefront which improved the customer experience and streamlined the opening and closing operations of the store.
Zachariah Pavlak Skills
Zachariah Pavlak Education Details
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The University Of Texas At AustinAdvertising -
Houston Community CollegeAssociate Of Arts - Aa
Frequently Asked Questions about Zachariah Pavlak
What company does Zachariah Pavlak work for?
Zachariah Pavlak works for Pmg
What is Zachariah Pavlak's role at the current company?
Zachariah Pavlak's current role is Media Expert | Strategist | Mentor | Advertising Tech Enjoyer.
What schools did Zachariah Pavlak attend?
Zachariah Pavlak attended The University Of Texas At Austin, Houston Community College.
What skills is Zachariah Pavlak known for?
Zachariah Pavlak has skills like Microsoft Office, Teamwork, Data Analysis, Group Leadership, Optimization, Social Media, Problem Solving, Marketing, Communication, Time Management, Critical Thinking, Data Entry.
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