Zahra Rahimi Email & Phone Number

Eindhoven, NB, NL

• Developed and implemented a strategic UX research roadmap for the team, prioritizing 31 research studies that directly align with business objectives and maximize user value.
• Led social commerce discovery research, resulting in a 3% increase in user engagement.
• Leveraged evaluative research to revamp list functionality, achieving a 2.5x conversion rate increase and significantly impacting platform revenue.
• Conducted regulatory mixed methods research on the notification center, resulting in an 18% increase in open rate and a 13% increase in click-through rate.

• Trained and mentored 3 junior researchers, instilling a user-centric mindset and equipping them with advanced research methodologies; expanded the team to strengthen user insights and drive product improvements.
• Adding new roles and tools increased the research speed by 1.5 times.
• Identify 14 new business opportunities through extensive user research, driving business growth.
• Enhanced Ad Services campaigns, leading to over 15% revenue growth for ad services.
• Contributed to a 20% increase in overall user satisfaction through ongoing evaluation research with diverse user groups, focusing on product usability, issue identification, and concept validation.
• Reduced payment service user churn through behavior and needs analysis for subscriptions and in-app purchases.

Tehran, Iran

• Contributed to a 15% improvement in Conversion Rate by redesigning checkout funnels.
• My skillful design of targeted landing pages led to a notable 20% surge in overall average order rates.
• Enhanced usability and visual appeal of the e-commerce website through a redesign, focusing on improving user experience and aesthetics.
• Achieved a 40% increase in efficiency within the Operations Unit by successfully designing and implementing the mobile application, resulting in faster and error-reduced delivery processes for clients.

Tehran Province, Iran

Tehran, Tehran Province, Iran

Tehran Province, Iran