Zahra Rahman Email & Phone Number

Jacksonville, Florida, United States

At Ocean Deep Technology, I lead multiple projects, including marketing websites and health applications, focusing on patient-centric workflows. I build and maintain relationships with stakeholders, providing insights for product design decisions. I mentor design teams to foster collaboration and innovation. Utilizing both qualitative and quantitative research methods, I conduct workshops in Miro and Figjam, creating personas, journey maps, and roadmaps. I drive product strategies with human factors engineering, enhance user experience, and operational efficiency through a user-focused research strategy, leveraging data and behavioral science for product development.

Seattle, Washington, United States

As a UX Researcher at Premera, I led usability testing and research initiatives, driving 100% user satisfaction and reducing development overhead by 30%. My work fostered cross-functional collaboration, achieving 90% stakeholder alignment and enhancing product design and strategy. I applied innovative methodologies to streamline processes, significantly improving user engagement and accelerating product launches. My efforts contributed to a 25% increase in app adoption, aligning product development with user needs and business goals, and consistently delivering market-leading digital health solutions.

Ann Arbor, Michigan, United States

As a Lead UX at Homepoint Mortgage Finance, I spearheaded extensive customer research, leading to a visionary digital strategy that doubled user satisfaction. I ensured design excellence across major projects, streamlined product development with comprehensive roadmaps, and fostered a high-performance creative team. My strategic UI standardization cut development costs, and my innovative template system shortened research cycles drastically. Leveraging market insights, I drove cross-platform initiatives, enhancing product agility and delivering customer-centric solutions with a focus on predictive analytics and strategic alignment.

Greater Minneapolis-St. Paul Area

At Securian, I spearheaded UX design, transforming user interfaces into intuitive and engaging experiences. I collaborated with multiple teams to understand user needs, aligning digital solutions with business objectives. I crafted wireframes, prototypes, and high-fidelity designs, ensuring adherence to brand standards. Leading usability testing, I incorporated direct feedback to enhance user satisfaction. My work balanced technical, legal, and regulatory requirements, maintaining a focus on innovation and user-centered design principles. I played a key role in improving digital assets, advocating for user needs, and optimizing the overall user experience.

Eden Prairie, Minnesota, United States

At Optum, I led the Principle UX for the Medical Record Manager team, guiding visual designers, developers, and specialists in creating user-centric EHR solutions. I spearheaded collaborations across disciplines within the Adobe Experience Manager platform, ensuring seamless implementation of design concepts. My leadership fostered key stakeholder relationships, enhancing the digital employee experience. I championed user-centric design, utilized data visualization for intuitive solutions, and drove systems integration for product strategy improvement. My coaching fostered innovation and team success in delivering impactful healthcare solutions.

Minneapolis, Minnesota, United States

At USBank, I led the design and development of the Mobile Banking App and Mortgage site, innovating with A/B testing, SVG icons, and cross-platform UX strategies. I established style guides to streamline communication with developers and served as the liaison for cross-functional teams. As Senior Lead Designer, I mentored the mobile team, enhancing their skills and promoting team unity. My leadership in UX design, combined with a focus on human factors engineering, significantly improved user interaction and satisfaction, driving increased customer approval and app functionality.

Minneapolis, Minnesota, United States

Core member of Target’s pilot program – Short Circuit and the lead Art Director for the Target.com homepage team. Main responsibilities included concepting, integrating and presenting weekly content to the leadership team. Worked closely with Brand Marketing Manager to implement and execute Target’s style guide with multiple teams including, UX design, mobile and publishing. Facilitator for a number of additional projects including: creatives for landing pages, mobile + tablet platforms, DSD components, Core + UXD style guides.

Richfield, Minnesota, United States

At General Mills, I specialized in web design, creating visually compelling and user-friendly website layouts, graphics, and interfaces. My role encompassed the entire design process from concept to implementation, including crafting wireframes, prototypes, and engaging visual designs. I collaborated closely with development teams to ensure technical feasibility and optimal web performance. My strategic use of design principles and attention to detail significantly enhanced online brand presence, improved user experience, and drove increased web traffic. I also played a key role in managing and updating website content to keep it fresh and relevant.

Richfield

At BestBuy, as a Web Designer, I led the design and coding of the global homepage and the "Deal of the Day" pages, ensuring a blend of creativity and functionality. I worked closely with the creative team and director, producing and coding affiliate marketing banners and maintaining help pages. I developed mobile-optimized content for various platforms, enhancing the user experience across devices. Additionally, I was responsible for the design and regular updates of the online Weekly Ad page, aligning with promotional strategies and user engagement goals.

Richfield, Minnesota, United States

At Robert Half, as a Design Consultant, I collaborated with major studios like Fox Animation and Dreamworks to create engaging game sites and promotional banners for films such as Rio and Kung Fu Panda 2. I crafted multimedia concepts to enrich e-learning experiences, designing and developing intuitive interfaces for online education platforms. My responsibilities also included designing artwork, conceptualizing websites in alignment with brand strategies, and executing online advertising campaigns. I worked with diverse clients, utilizing tools like Photoshop, Flash, and HTML to deliver tailored design solutions.

Worked with the onsite design team in the advertising department with online advertising including targeted email campaigns, slide shows, banners, banner ads, interactive development and design. Clients included Aloft, Minneapolis Children's Museum, Party City and Scheherazade. Environment: Flash, XML and HTML.

Worked for interactive Web Department designing and develop web advertising including banner ads, targeting email campaigns, mini sites and game sites. Worked with developers from concept to launch. Also worked with copywriters and creative directors, project managers, video producers and programmers. Developed multiple concepts for client proposals. Clients included H&R Block, General Mills, Target, Nestle, Purina, Zicam, Curves and Nature Valley.Environment: Flash, HTML, CSS, Photoshop, Illustrator, Fireworks and Dreamweaver.

Designed, developed and produced mini sites, banner ads, websites, targeted email campaigns, interactive surveys and interactive e-learning sites. Also developed prototypes for new business. Clients included Harley Davidson, Agedwards, NMMA Boating, American Standard, Atcross, Diamond Cabinets, Northwest Airlines, Tractor Supply Company.Environment: CSS, JAVA, HTML and XML

Created and designed e-learning interfaces used for training Motorola employees. Developed multiple concepts for client proposals. Designed and developed illustrations for interfaces and concepts including wireless products. Worked with creative director on newsletter layout, logos, annual reports and other major print projects. Clients included Motorola, Ecolab

Albion, Michigan, United States

At Starr Commonwealth, I spearheaded a comprehensive rebranding initiative, designing and developing a new company identity that included a logo, business cards, annual reports, and letterhead. My role extended to creative contributions to the star.org website, enhancing its visual and interactive appeal. Utilizing HTML, InDesign, Photoshop, and Illustrator, I was instrumental in both the conceptual and technical execution of these projects, ensuring a cohesive brand experience across all digital and print media, aligning with the organization's mission and values.

Education record

Bachelor'S Degree, Graphic Design

Bachelor Degree, Fine Arts And Graphic Design