Zeeshan Sardar

Zeeshan Sardar Email and Phone Number

Senior Director of Engineering - AI Software and Product Engineering (Automotive Business) @ Qualcomm
Ontario, Canada
Zeeshan Sardar's Location
Ontario, Canada, Canada
About Zeeshan Sardar

Zeeshan Sardar is a Senior Director of Engineering - AI Software and Product Engineering (Automotive Business) at Qualcomm.

Zeeshan Sardar's Current Company Details
Qualcomm

Qualcomm

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Senior Director of Engineering - AI Software and Product Engineering (Automotive Business)
Ontario, Canada
Website:
qualcomm.com
Employees:
48952
Zeeshan Sardar Work Experience Details
  • Qualcomm
    Senior Director Of Engineering - Ai Software And Product Engineering (Automotive Business)
    Qualcomm
    Ontario, Canada
  • Qualcomm
    Director Of Engineering - Head Of Ai Software & Product Engineering (Automotive Business)
    Qualcomm Oct 2021 - Present
    San Diego, Ca, Us
    Lead Qualcomm's Automotive AI Software Engineering Group, managing a globally distributed team and overseeing product strategy for automotive AI hardware and software solutions in ADAS and infotainment systems.Drive hardware and system innovation to enhance efficiency, performance, and power optimization in automotive AI applications, influencing design decisions to improve concurrency and reduce power consumption.Architect and implement AI software platforms and SDKs for automotive applications on Qualcomm's SoC platforms, maximizing performance through advanced optimizations and enhancing neural network architectures.Advance AI technologies, leading developments in Large Language Models (LLMs), Generative AI, and quantization techniques to improve accuracy, reduce latency, and increase efficiency in AI models.Collaborate across global teams and business units, managing cross-functional projects to integrate hardware and software solutions and driving innovation in automotive AI technologies worldwide.
  • Qualcomm
    Sr. Staff Manager - Software Engineering - Autonomous Drive / Adas
    Qualcomm Dec 2017 - Oct 2021
    San Diego, Ca, Us
    Leading a team of engineers to develop QCOM next generation autonomous driving platformResponsible for architecture and design of hardware/software for camera processing (ISP), neural network acceleration, computer vision acceleration, ADAS platform SDKFocus on software functional safety (ASIL, ISO26262), design robustness, scalability, performance and virtualization across multiple OSes (QNX, Green Hill, Linux etc.)
  • Qualcomm
    Senior Staff Engineer - Adas And Computer Vision
    Qualcomm Jan 2017 - Dec 2017
    San Diego, Ca, Us
    Leading a team of engineers to develop automotive ADAS system utilizing computer vision, hardware acceleration on Qualcomm ASICs
  • Qualcomm
    Staff Engineer - Advanced Drive Assistance System (Adas)
    Qualcomm Nov 2015 - Dec 2016
    San Diego, Ca, Us
    Responsible for design, implementation and deployment of ADAS features for Qualcomm automotive chipsets on various platforms (Linux, Android, QNX, Hypervisor). - Multi-camera Surround View - Birdeye view- Surround view with 3D modeling and projection of the car and surrounding- Rear View Camera (Object detection)- Lane departure Warning system- Pedestrian detection- Driver distraction detection systemSome of the topics of research and development are lens correction, image stitching, blending, color correction, OpenGL / Open CV optimizations, Vector Extensions/Engine utilization
  • Qualcomm
    Staff Engineer - Audio/Voice Technologies
    Qualcomm Jan 2009 - Nov 2015
    San Diego, Ca, Us
    As a Voice Software Team Lead, responsible for architecture and design for low power audio/voice technologies in mobile space, including hardware, software, firmware:* UMTS/CDMA based technologies and system design* LTE/VoIP related codecs, bandwidth extension and features designAs a SW Product Engineer Lead, worked with multiple teams in development and deployment of EVS voice codec (3GPP TR 26.952). Its a unique and challenging multi-disciplinary technical role with some product management responsibilities:- End to end planning from design stage, development, testing and final delivery to customers- Drive discussion on spec compliance, deployment plans with both infra vendors as well as mobile vendors- Help the teams narrow down broad product level requirements to system level and then further broke them down to the each of the different subsystems (SW, HW, FW, System etc)- Technical discussions and contributions to optimize design (Static and dynamic memory footprint reduction, use multi-threading modeling to help predict MIPS utilization, lower voltage and clock footprint using dynamic clock gating, end to end timing performance for round trip delays)- Coordinate requirements and facilitate back and forth discussions to help provide feedback and get all teams on the same page including R&D, Software, Hardware, Firmware- Test planning in consultation quality assurance (QA) teams, application engineering and field test engineers- Coordinate and help design tools for voice tuning, profiling performance and for processing offline and online logs - Help coordinate the teams, drive in lab bring up and testing using daily/weekly SCRUMAs a Audio Team Code Review board member, one of two individuals in an organization of 200 engineers. The role involves enforcing best code practices and reviewing bugs identified by static code analysis tools like LINT etc to ascertain whether the bugs are real or short coming of the analysis tools.
  • Amd
    Sr. Design Engineer, Image Signal Processing
    Amd Sep 2007 - Jan 2009
    Santa Clara, California, Us
    Image processing pipe for features such as Auto White Balance, Auto Exposure and Auto FocusResearched, developed and integrated Red Eye Reduction feature in the AMD Handheld’s chipsetFace detection, smile detection and blink detection in to AMD’s driver stack. Including auto capture triggering based on different conditions (prevent blinks in picture for example).Researched and enhanced Auto Focus algorithm by integrating with face detection to accomplish clearer focus on areas of interest in a picture.Proposed feature extensions to internal OpenMax committee for general body acceptance.
  • Amd
    Dsp Engineer
    Amd May 2006 - Sep 2007
    Santa Clara, California, Us
    Maintained and developed features of an in-house RTOS for the DSPs (Audio and Video).Inter Processor Communication driver to facilitate communication between ARM, and Audio/Video DSPs (Tensilica).Dynamic loading of images for the DSP on a per use basis to improve memory utilization.Library for IPC, cache attribute settings, RPC and other various functions for the firmware tech teams.Interesting issues such as cache coherency, random memory corruption, ASIC bring up issues etc.
  • Intrafinity / Htmlgenie
    Solutions Architect / Co-Founder
    Intrafinity / Htmlgenie Jan 2000 - Apr 2001
    Co-Founded the company providing portal solutions to business for internal intranet, product called Click-Server portal.Click-Server portal developed using Microsoft .Net Platform and as such had the distinction of being one of the first commercially available software implemented in Microsoft .Net, C# and ASP+Implemented the design utilizing object oriented database.

Zeeshan Sardar Education Details

  • University Of Waterloo
    University Of Waterloo
    Electrical/Computer Engineering

Frequently Asked Questions about Zeeshan Sardar

What company does Zeeshan Sardar work for?

Zeeshan Sardar works for Qualcomm

What is Zeeshan Sardar's role at the current company?

Zeeshan Sardar's current role is Senior Director of Engineering - AI Software and Product Engineering (Automotive Business).

What schools did Zeeshan Sardar attend?

Zeeshan Sardar attended University Of Waterloo.

Who are Zeeshan Sardar's colleagues?

Zeeshan Sardar's colleagues are Manish Sharma, Svv Satyanarayana, Luo Xiaowei, Uma Maheswari, Marina Malone, Chen Wei Hung, Vandana Preethi Annavaram.

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