Zachary "Schmackary" Schmahl Email & Phone Number

Greater New York City Area

How did a kid from Lincoln, Nebraska end up in the heart of New York City owning a cookie store?Well, here’s my story: From an early age, I always loved baking cookies. Then after seeing a touring production of “Cats” at age 9, I fell in love with Broadway and the world of the theatre. Little did I know those two loves would end up intersecting in the creation of “Schmackary’s.”In 2008, I moved to New York City to pursue my dream of making it on Broadway. My life was filled with acting by day and making cookies at night to relieve stress and fuel my creativity. You see, my goal wasn’t to just bake good chocolate chip cookies, I wanted to try new things; experiment, create and challenge myself to make something fresh and original. Soon, baking cookies became my obsession and my friends kept urging me to turn this into a business. So I did. In 2011, I started Schmackary’s as an online and NYC cookie delivery business, grown only by social media and word of mouth, which I operated out of my 400 square foot apartment in Hell’s Kitchen. Within months I was filling deliveries of more than 50 dozen cookies in a night, and doing it one dozen at a time in my tiny oven…It was clear the company needed an upgrade.That dream became a reality in May 2012 when we opened at 45th & 9th in the heart of the Broadway. Since then, I’ve kept true to the goal of making incredible, interesting, and innovative gourmet cookies. You see, the expectation of New York City and Broadway in particular is that we do things better and more original here than anywhere else…and every day we strive to live up to that reputation at Schmackary’s. I’m now up to 50+ different flavors of gourmet cookies and the time-consuming process of creating the perfect combination of flavors has become our trademark.One year, thousands of smiles, and over $1 million in sales later, Schmackary’s has officially made it on Broadway! And we have much more magic to do! Stay tuned.

Greater New York City Area

• Researched and reported on all major account/client activities in major media, trade publications and in online sources• Attended branding and social media webinars / conferences and reported findings to agency team to keep all employees up-to-date on market trends• Developed a Social Media deliverables plan now being enacted throughout the company on various social media platforms• Modernized the diversity procurement program, partnerships with NGLCC / WBENC and managed portfolios of 150+ diversity certifications• Led applications process for diversity and entrepreneurial award applications, ensuring that all components were accurate and complete• Responsible for multiple not-for-profit and diversity programs/events which furthered networking and cross-promotional opportunities• Performed all administrative aspects of a high-volume office including managing calls, maintaining office inventory, planning/ arranging domestic and international travel, overseeing credit accounts/office expenses, creating job postings and screening potential applicants, etc.• Organized and arranged meetings, calendars, travel itineraries, contact lists, outreach and procurement plans, etc. for the CEO• Daily writing and proofreading including client proposals, event invitations, company announcements, etc.• Served as liaison to media, business vendors, accountants, attorneys, corporate executives and CEOs• Conducted on-boarding procedures for all incoming employees and forged/maintained relationships with all office vendors and distributors

• Enacted new training and sales procedures in order to successfully restructure three Aveda salons in Manhattan, which boost annual retail sales of over $1 million• Administrated the education of retail specialists and stylists to ensure uniformity of knowledge of the Aveda mission and product line• Crafted a dynamic, hands-on educational sales and marketing plan for all Scott J. employees to follow, which helped to increase salon traffic and Average Unit Sales by up to 200% in some stores• Created incentives and information-sharing procedures to monitor and evaluate the overall store as well as individual performances• Set and oversaw the surpassing of new sales quotas and goals that greatly increased revenue at each store• In charge of retail budgets and inventory operations for all three locations

• Personally arranged publicity events, media outreach, and special promotions directly with company president• Executed numerous corporate/media events for leading entertainment companies including Quantel, MTI Film, MESoft, Filmlight, Rising Sun Research, IMT Global, et al.• Fostered relationships with major production companies and public relation firms, such as Paramount, Disney, PMK-HBH, etc. to increase awareness regarding the company/clients• Utilized emerging media to research marketing strategies on the entertainment industry’s interests and prospective spending habits• Prioritized president’s schedule, attended client/executive meetings, documented meeting notes, and created pipelines on client’s behalf• Distribution of all office communications including newsletters, client press releases, story pitches to radio/television/magazine publications, website design/content, press kit design/assembly, conference and seminar bookings, etc.

• Executed numerous corporate/media events for leading entertainment companies including Quantel, MTI Film, MESoft, Filmlight, Rising Sun Research, IMT Global, et al.• Performed all administrative aspects of a high-volume desk including managing calls/ phone sheet, maintained office inventory, planning/arranging domestic and international travel, overseeing all billings/expenses, etc.• Responsible for screening, interviewing, hiring, training and managing interns; dealing very closely with UCLA's student internship program.• Served as liaison to a diverse range of individuals including media, business vendors, accountants, attorneys, corporate executives and CEOs.• Conducted office relocation including hiring and overseeing construction, movers, electricians, IT professionals, etc.

Bachelor Of Arts, Theatre

Activities and Societies: • The Haymarket Theatre Mentorship (Apprenticeship to the Artistic Director) • Nebraska Arts Council, Lincoln.

Ba, Theatre Performance