Currently working with this AI startup to implement and drive digital marketing initiatives.

Currently running a project for Cosmofluencer, a startup focused on building a vibrant community of astrophiles (students passionate about astrophysics). I'm leveraging Meta ads to drive awareness and community growth. Also helping increase Instagram followers.

Worked with this Market Research start-up company where I managed a diverse range of responsibilities, including operations, panel management, and marketing. My role involves streamlining operational processes, ensuring the effective management and engagement of panel members, and leading marketing initiatives to build community of panel of healthcare professionals and patients.

> Plan and execute all digital marketing, including SEO, SEM, Website management, email campaigns & social media channels.> SEO - analyzes, reviews and implements changes to websites so they are optimized for search engines. - Site Audit - Keywords research and planning - SEO copy writing - Structure data SEO for rich snippets - Site Structure - optimized for visitors and search engines - SEO Competitor Analysis - Analyzing Google Search Console and Google Analytics to improve search ranking - SEO Backlink - Tools - SEMrush, SpyFu, Screaming Frog, Ubersuggest> PPC - Planning and executing Google AdWords, Microsoft/Bing Ads, Facebook Ads, Quora Ads, Pinterest Ads, Yelp Ads> Website - New developments and continuous improvement in organization's website to increase online traffic. Continuous improvement in website user experience. Experience in Wordpress> Email Marketing - Running email marketing campaigns end-to-end, writing content, designing template & managing email databases.> Conversion Rate Optimization - Planning & designing various interventions to improve user experience and increase the percentage of website visitors to customers > Social media - Manage social media marketing campaigns. Develop relevant content topics. Create, curate, and manage all published content (images, video and written).> Web Analysis - Regular website data analysis through Google Analytics and Google Search Console to improve and increase online traffic and conversion. > Google Tag Manager - manage and deploy marketing tags (snippets of code or tracking pixels) on the website

- Planning and executing multiple digital marketing disciplines, including PPC Advertising, Search Engine Marketing, Email Marketing and Web Analytics- Email Marketing - designing and content, target audience segmentation- Landing page design and optimization- A/B testing – email campaign, landing page & online ads- Continuous monitoring, analysis and optimization of all online campaigns- Conceptualizing and designing creatives for online advertisements- Vendor Management: > Manage and monitor vendor for website development and features enhancement > Preparing requirement specification document > Preparing test case document and effectively performing UAT Tools: Facebook Ads Manager, Google AdWords, Email marketing tools (Vertical Response, SendGrid, MailChimp), Google Analytics, Google Tag manager, Adobe Photoshop.

Responsible for Business Development, Account Planning and Territory Planning, focused on generating business around Oracle’s extensive Technology product stack and to support new revenue growth.Focus solutions/products – Database, Database Options, Real Application Clusters, Oracle Database Appliance, Fusion Middleware including Application Server, Content Management, Portal Solution and SOA, Business Intelligence, GoldenGate, Datawarehousing

Prospecting and Lead Generation, Lead nurturing till negotiation and closure.Developing and maintaining relationships with new and existing clients. Timely follow-up with existing clients to expand sales and resolve issues if any. Run reports to identify revenue gap and purchase pattern to cross sell.Focus solutions/products - Telecom/IT (Audio, Web and Video Conferencing), Web development, Web Content Management System

Business development of IT services that includes Data Warehousing and Business Intelligence. Responsibilities included lead generation, prospecting and lead qualification, coordination with Sales team and Technical team, Preparing documents and presentations for the prospect. Managing and maintaining all sales activities in Saleforce CRM.Focus solutions/products - Business Intelligence tool, DW/BI services across various BI tools & Retail Analytics

Business partner development for global market for Digimaker – a .NET CMS software. Responsibility included complete lead life-cycle management, from prospecting to closure, and coordinate with the technical team in the process for product demonstration.Focus solution/product - Web Content Management System

Business Development and Sales of Helpdesk/eCRM Software, Prospecting and lead generation, Customer Interaction, Product demonstration, Proposal and licensing documentation.

Business Development including Online Prospecting, Lead Generation and Sales support.