Head Of Research - Lead Analyst
CurrentFormulates and oversees the implementation of the company's research strategy, specializing in social media and other digital data-based projects.Is responsible for creating and leading the execution of bespoke netnography and social media intelligence research projects. Creating or adapting the framework tailored to clients' business questions and needs.Assembled and trained a team of skilled analysts, mentoring them in diverse stages of their careers.Offers strategic recommendations based on key social media intelligence insights to a large client base and stakeholders coming from multinational or domestic corporate backgrounds, NGO, or political sectors.Organizes methodological training and provides consultations.Is in charge of knowledge dissemination on research findings and methodology in media, expert conferences, and the field of academia.