Formulates and oversees the implementation of the company's research strategy, specializing in social media and other digital data-based projects.Is responsible for creating and leading the execution of bespoke netnography and social media intelligence research projects. Creating or adapting the framework tailored to clients' business questions and needs.Assembled and trained a team of skilled analysts, mentoring them in diverse stages of their careers.Offers strategic recommendations based on key social media intelligence insights to a large client base and stakeholders coming from multinational or domestic corporate backgrounds, NGO, or political sectors.Organizes methodological training and provides consultations.Is in charge of knowledge dissemination on research findings and methodology in media, expert conferences, and the field of academia.

Absolutorium and thesis evaluation: Summa Cum Laude. Thesis title: Narrated experiences of medically assisted reproductive technologies in HungaryParticipated in a state-funded research project on infertility and treatment perception. Was responsible for the online qualitative analysis and coordinating patient and medical professional interviews.Organized thematic conference threads, giving lectures on the societal impact of technology and publisher articles in prestigious journals, and completed a Summa Cum Laude evaluated dissertation.Lecturer in qualitative social media studies and science and society seminars.

Designed and lead qualitative and quantitative social media research projects (over 50 projects).Developed and expanded the company research methodology.Was responsible for presenting insights to clients and served as a liaison between research and sales teams.

researcher in Give Kids a Chance Research ProjectPartook in organizing, executing, and interpreting a series of quantitative questionairs and qualitative interviews in the most impoverished Hungarian regions.Communicated with stakeholders on a daily bases and organized events. Wrote and edited group research reports for academic and governmental stakeholders.Built and edited group website and disseminated research group's results to academic and lay audiences.Compiled and annotated a database of over 300 academic articles about child poverty, inequality, and social mobility.

Oversaw the technical background of DM and TM campaigns, updating the company CRM and inventory databases.Heading company CSR activities, including coordinating with over 100 library branches.Was Hungarian attendant for marketing training in Czechia, Sweden, and Norway. Organized events in Hungary.Lead the introduction of webshop, branch social media, and website redesign.