• Managing VM Strategies: Responsible for overseeing visual merchandising strategies for 42 mainline and 19 outlet stores in 4 EE countries (Poland, Czechia, Romania, Hungary).• Trainings: Implementing comprehensive training programs on Visual Merchandising principles tailored to the specifics of each market/store. Conduct hands-on workshops focusing on VM and effective product display strategies based on KPI's.• Collaboration: Work closely with Brand Experience team departments (POS, VM, Styling, Training, Outlet) and coordinate with other VM Leads in the UK, Germany, Nordics, and Retail to maximize sales results through effective VM implementation.• New Openings & Refits: Support new store openings, relocations, and refits from planning phase by providing tailored VM plans that align with seasonal guidelines, store stock, and shop system types.• Store Visits and Audits: Conduct regular visits to ensure VM guideline compliance and identify improvement areas.

• Continued collaboration with Levi's on Hungarian market VM and Marketplace management.• Implemented store VM, developed training materials, conducted training sessions on brand history, denim expertise, and VM principles.• Generated VM reports with photo documentation, supported local marketing events, and actively participated in sales launches.• Supported Sales and Marketing teams in organizing fashion shows and events.

• Managed in-store and window POSM according to HQ instructions, maintained VM in retail, wholesale, and outlet spaces.• Created training materials, organized courses for Sales team on VM rules, brand history, and denim expertise.• Created VM reports and collaborated on local marketing campaigns, including press releases.

Collaborate with Matyodesign, a Hungarian artisan brand, on product development. Aim to create value by combining traditional hand-embroidered motifs with modern designs, supporting local craftsmanship and employment opportunities in Eastern Hungary.• Focus on integrating heritage techniques with contemporary styles, working alongside local craftswomen in Tard, Hungary.

• Assisted in pre-opening Hungary's first Tatuum store, contributing to VM and sales efforts.• Supported the store manager in daily operations and handled visual merchandising for windows and displays.