Zsolt Fehér had firstly met autoID challenges in the quickly changing economy of Hungary back to 1995, as PSION had launched its first market challenging PDA devices. As young IT engineer he had been responsible for the development of PSION Hungary’s reseller network. In 2001 PSION had decided to quit from the consumer PDA business. From the time of changes he was more involved in the direct sales of scanner and RFID enabled logistical and field application. In 2004 he got his appointment as sales director at PSION Systemhouse Ltd. and as such, was more and more responsible for regional sales activities of the company. Acknowledging his academic understanding in trans-national business development he had received his Executive MBA degree at Central European University, Budapest. From 2008 on it is his responsibility to manage the professional and customer relationship of the group of Hungarian autoID companies dedicated to well-defined market segments like utility, retail, logistic and transportation. On 2011 PSION Hungary had delivered tablet PC devices for the Hungarian Ambulance Service. Fromm that time on, the company is focusing more on wide screen applications. From 2014 he is the shore owner of PDA Systemhouse Ltd. In 2015 the company had delivered the tablet PC fleet (over 3.000 pieces) of Hungarian Railways, for the engine drivers. Since that time the company as well operates these devices. Two years later the company had delivered almost 1.000 tablet PC devices for E.ON Hungary. In 2018 the company has signed the IOT vendor contract with Vodafone Hungary, as new part of its portfolio. It is offering digital media signage devices and sensor equipped applications too. In 2022 the group of companies is planning to have a new member for sensor equipped industrial device sales and marketing. Specialties: branding, project management, distribution networks, system integration, PDA and PNA application development, sales experience in IOT and in sensor technology, digital media signage practice