Sophie Zhang Email & Phone Number

Texas, United States

Dallas, Texas, United States

Ongoing: CityVet app, recruiting collateral (digital graphics, emails, trade show booths, tshirts, etc.), ticket system (project management), ad hoc design requestsPast projects: CityVet online booking widget, CityVet website rebrand

Dallas, Texas, United States

• Redesigned CityVet app by building wireframes + prototypes to create a clean, intuitive user experience• Launched app improvement initiative by presenting in-depth competitive analysis + recommendations to company leadership• Spearheaded competitive research project and presented 170-slide analysis to C-suite, facilitating major company initiatives, such as company rebrand and renewed recruiting efforts

Austin, Texas, United States

• Designed custom vectors, graphics, and non-traditional print layouts for editorial fashion magazine• Collaborated on two full creative teams, including stylists and photographers, to execute photoshoots from conceptualization to final print layout

New York, New York, United States

• Streamlined B2B marketing strategy, including email newsletter, social media, and website design, to increase engagement and drive client acquisition efforts• Designed branding elements and constructed style guide to standardize and elevate visual identity across client-facing platforms

Austin, Texas, United States

• Designed clean and engaging print layouts for student-run newspaper• Ensured quick turnaround for same-day delivery of layouts during production nights

• Designed and executed social media marketing campaigns to drive brand awareness and user engagement• Launched campus outreach events to recruit over 200 active users per event for startup social media app

Austin, Texas

• Delegated creative team to complete digital and print publicity campaigns within two-week timelines• Mentored and developed relationships with underclassmen to provide social, academic, and career guidance• Participated in service events to benefit local community, such as volunteering at Helping Hand Home for Children

• Supported clients in every stage of order process, from design to budgeting, to place custom apparel orders up to $3000• Resolved customers’ concerns and issues in timely manner to maintain loyalty and satisfaction• Actively searched for and pitched to organizations on and off campus to grow client base

• Communicated clearly with customers and coworkers to maintain efficient and positive work environment• Balanced over 500 daily register transactions to ensure adherence to proper cash handling procedures

Bachelor Of Business Administration - Bba, International Business, Marketing Minor

Activities and Societies: Texas Asian Business Students Association (ABSA), SPARK Magazine, Silk Club ATX, Texas THON, The Daily Texan

Semester Exchange Program, Chinese Studies

Intensive Language Program, Korean Language

Studied through U.S. State Department’s NSLI-Y scholarship program (Summer 2019) and as regular student (Fall 2020)

High School Diploma

Graduated in top 2%, National Merit Finalist