Zach Heller Email and Phone Number

Leading a team that helps open doors for working learners, by providing skill-based and career-oriented training programs across a variety of roles and industries, including Healthcare, Veterinary Health, Skilled Trades, Technology and more.

Building and leading our new Occupational Product Management team responsible for driving growth and outcomes by taking a customer-centric approach and delivering an end-to-end learning experience that empowers the middle skills workforce.

Leading a number of cross-functional projects and processes aimed at improved go-to-market strategies, portfolio expansion, product enhancement, and scalability. Steward of the Penn Foster (and associated brands) product portfolio ensuring that the portfolio is meeting market, learner and organizational needs. Defining a product vision across brands that help scale the business within key markets and customer segments.

Distance Education Company, doing business as the New York Institute of Photography and the New York Institute of Art and Design, is a for-profit online school for creative professionals looking to pursue a passion or start a new career.Key Accomplishments:• Drove bottom line growth through a combination of price testing, retention, promotions to grow enrollments, and marketing efficiencies.• Led a team of in-house and outside workers and agencies responsible for all aspects of lead generation and follow up – including SEO, SEM, display, email, telemarketing, content, and web design.• Created, optimized and executed $5m marketing budget to grow revenue and profitability through increase student recruitment and retention.• Launched new brands and product lines to attract new customer segments and repel competition.

Lawline.com is an online provider of continuing legal education.Key Accomplishments:• Designed and launched marketing campaigns that led to 400% growth in revenue over 2 years.• Oversaw new product and website launches that increased customer lifetime value 2x and improved new user conversion rate 3x.