Zakk Thieken Email & Phone Number

Los Angeles, CA, US

New York, New York, United States

• Conduct in-depth standard and custom research studies for Pinterest’s partners that analyze advertising effectiveness via a combination of internal and external measurement tools
• Develop research to understand the relative impact of different marketing strategies on Pinterest
• Communicate complex results back to non-technical client audience and influence client measurement thinking
• Work closely with our Partner Managers to deliver measurement-based recommendations to our Partners for future campaigns
• Serve as the day-to-day contact for key strategic advertiser relationships as they pertain to measurement

New York, New York

• Participated in the measurement plan development and execution
• Anticipated client’s needs and proactively developed solutions to address them
• Ensured timely follow through on all scheduled and ad hoc deliverables
• Generated and communicated clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
• Recommended and implemented research that will aid in the consumer insight gathering and strategic process
• Provided thought leadership of ad-tech and measurement technologies

Chicago, Illinois

• Leading the integration and utilization of Datorama marketing intelligence tool across Quaker, Tropicana, and Naked brands to illustrate progress against goals to support team media management and report to upper-level.
• Develop deep analyses and measurement learning agenda strategies for annual budgets of $20MM - $25MM to optimize our content marketing efforts, informing campaign strategies, timing, content, and channels
• Perform deep dives and segmentation analysis with our Data Scientist using various third-party data sources such as IRI, ODC DLX, NCS, Experian, Acxiom, Jumpshot, GroundTruth, etc.

Chicago, Illinois

• Monitored and reported to high profile clients on the performance of digital marketing campaigns using various partners such as DoubleClick, MOAT, Nielsen DAR, Facebook Ads Manager, etc.
• Planned, implemented, and optimized strategic measurement approaches that led to achieving brand media objectives
• Led implementation of 30+ closed loop sales and brand effect studies to date across the Digital and Social landscape to achieve core campaign KPI’s (ROI, effectiveness, penetration, incremental sales lift, awareness.

Niles, Illinois

• Researched and reported on analysis on four of our major brands, Bradford Exchange, Ashton Drake, Hamilton Collections, and Bradford Exchange Canada using IBM Digital Analytics,Google Analytics, Clicktale, and Monetate.
• Provided weekly analysis and strategies for each sites diverse marketing programs ranging from search, email, social, remarketing, to offline URL using multiple internal and external data sources and business.
• Conducted qualitative research by monitoring video footage and heat maps of consumer site experiences using Clicktale to make hypothetical quality assessments of a user’s journey down the marketing funnel.
• Collaborated with team and implemented digital marketing strategies resulting in overall company digital revenue growth of 18%.

Indianapolis, Indiana Area

• Strategically planned and created all content on all social media platforms, using Illustrator, InDesign, Photoshop, Canva, Excel editorial calendar, RSS Feeds, and Google Alerts.
• Wrote copy and control all social media platforms, managing upkeep, paid ad campaigns and content creation.
• Measured monthly social media analytics using analytical tools from Facebook, Twitter and Hootsuite.
• Produce average organic Twitter engagement rate of 1.4% out of 9k+ followers and Facebook engagement rate of 6% out of 11k+ followers.
• Launched new company blog raiseyoursleeve.org using Wordpress.
• Compiled reports and analyzed all key email metrics, paid ad campaigns within social channels, website data and donor portal goal conversions using Google Analytics.

Indianapolis, Indiana Area

• Managed all public relations matters regarding sponsorships, food sampling, and tabling events.
• Designed and implemented all Indianapolis advertising through Adobe Illustrator software that is used in social media campaigns, blogs, and distribution.
• Administered all advertising campaigns, organic post and data analysis from all Indianapolis social media accounts for Facebook, Twitter, and Instagram. Utilizing such tools as Hootsuite, Google AdWords and Google.
• Increased Facebook fan base 45% from 121-175, Instagram followers from 0 to 40 and Twitter followers from 0 to 38 in 2-month span by engaging with the community and creating/delivering valuable evergreen/promotional.

Indianapolis, Indiana

• Promoted credit union product and services at all sponsored events, including such company sponsors as Indy Eleven, Indiana University Health network, Indianapolis Symphony Orchestra, IUPUI and various others within.
• Handled the execution and display of all appropriate credit union media marketing within the 24 branch locations, located throughout the central Indiana market, as well as the ATM machines located within the sponsored.
• Scheduled and assist all three corporate Business Development Officers in all new potential sponsor company signings.

Indianapolis, Indiana Area

• Influenced on average between 350-400 family registrations per four-hour event shift, through promotional communication tactics.
• Authored social media post for ten local Indianapolis celebrities, through their individual Facebook, Instagram, and Twitter accounts, marketing the Lemonade Day kick off event.

Indianapolis Area, Indiana

• Promoted company awareness through on-campus events
• Advertised key brand marketing through social media outlets
• Advised students through on-campus verbal communication of promotional tutoring opportunities associated on company website