Z.T. Holston, Iv Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Oversaw and enhanced communication channels, ensuring seamless interaction between teams and clients for the timely and successful delivery of creative projects.• Collaborated closely with locally-owned businesses and organizations, The Strength of a Woman Festival, and Spelman College, tailored communication and project management strategies to meet the unique needs of each client.• Developed and implemented operational tools and templates to optimize and streamline administrative and creative processes, encompassing brand activation, UX, environmental design, and marketing campaigns.• Spearheaded the planning phase of projects, and devised comprehensive marketing and communications strategies that covered initiation, execution, and beyond to ensure project success and client satisfaction.• Drove the initiation of brand activation campaigns, utilizing innovative approaches to captivate audiences and achieve project objectives.• Led initiatives to enhance user experience (UX) and environmental design aspects, incorporating industry best practices to elevate the overall quality of creative projects.

Atlanta, Georgia, United States

• Led the development of budgets and timelines for the groundbreaking Community Members Initiative, fostering connections between 2nd and 3rd-year college students of color and lucrative careers in the technology sector• Collaborated with industry giants such as Google and Microsoft, along with the prestigious Atlanta University Center, to strategically recruit and mobilize 200 volunteers for the highly successful Tech Exposure Day• Forged strategic partnerships with key stakeholders to ensure the success of Tech Exposure Day, a monumental event held at the iconic Mercedes Benz Stadium, attracting a record-breaking 3500 students• Drove innovation and inclusivity by implementing monthly workshops and community outreach programs that actively engage our academic communities in the technology field, contributing to a more diverse and dynamic workforce• Led cross-functional teams across 3 states and 5 Universities to implement and optimize processes and curriculum, for efficient program management, ensuring seamless coordination and execution of partnered events, including our monthly Workshops, to maximize impact and outreach• Initiated cross-functional collaboration with team members to garner insights across all departments and visualize KPIs to create annual reports for current and prospective industry partners, fostering a culture of teamwork and shared goals to enhance the effectiveness of initiatives and projects

Remote

• Oversaw simultaneous brand identity and web development projects for various nonprofits, universities, and research initiatives, ensuring seamless execution and client satisfaction.• Employed advanced project management tools, including Trello, Figma, and WordPress, to streamline communication with key stakeholders, efficiently delegated tasks to team members, proactively monitored scope creep, and meticulously reviewed/edited content for optimal quality assurance.• Spearheaded SEO and content strategies, leveraging project management tools and interpersonal skills to keep stakeholders informed, engaged, and aligned with project goals throughout the project lifecycle.• Fostered a collaborative team environment by implementing best practices for task delegation, conducting regular team meetings to enhance coordination, and encouraging knowledge sharing among team members to improve overall project efficiency.• Implemented rigorous quality assurance measures, including thorough content reviews and edits, to guarantee the delivery of high-quality projects that met or exceeded client expectations and industry standards.

Detroit, Michigan, United States

• Utilized public and private digital platforms to find, analyze, and facilitate real estate deals around the Detroit Metropolitan Area.• Created a program to network aimed at educating 10 real estate professionals across 5 states on business methods and strategy while focusing on collaboration and relationship building.

United States

• Worked with clients to create strategic and creative initiatives for their respective companies, events, and projects.• Aided in the development of creative assets, branding materials, and strategic marketing plans.

Detroit, Michigan, United States

• Spearheaded digital activation initiatives for our client, GMC, elevating engagement through strategic online advertising campaigns.• Directed the end-to-end management of the sales funnel, skillfully negotiating, procuring, implementing, and sustaining digital direct and programmatic media campaigns across 10 renowned brands, including Google, YouTube, Verizon, and ESPN.• Cultivated and nurtured relationships with key stakeholders, fostering collaborations that resulted in the successful execution of impactful digital marketing strategies.• Innovated and optimized digital processes, enhancing campaign efficiency and effectiveness, ultimately contributing to a significant uplift in client satisfaction and retention.• Led cross-functional teams to achieve the seamless integration of digital initiatives, ensuring alignment with client objectives and surpassing performance benchmarks.

New York, New York, United States

• Managed all reports and invoices of digital marketing/advertising campaigns for brands such as Pepsico, AMEX, and Johnson & Johnson; ensured financial documents across 4 platforms were up to date.• Drove improvements for the internship program and employee engagement initiatives through cross-functional influencing and collaboration with a team of 4 people.

• Managed a collaborative effort with Raise Restaurants, a New York-based nonprofit to create a comprehensive branding package including diverse creative assets, a digital media marketing plan, and a 30-second television ad spot.• Managed the relationship with our client, organizing meetings, prioritizing all client needs, and ensuring deadlines were met.

Richmond, Virginia Area

• Worked as a program assistant for the Metropolitan Business League during my senior year.• Shadowed the CEO of the organization and other staff members to gain insights into their roles and responsibilities.• Contributed to project development and implementation within the organization.• Volunteered with various youth-based entrepreneurial programs to support community engagement initiatives.

Richmond, Virginia Area

• Partnered with a group of students at Virginia Union University to develop a comprehensive marketing plan for Tanner's Quality Roofing.• Worked collaboratively to strategize and implement initiatives aimed at better branding the firm.• Focused on increasing exposure to a broader target market for the organization.

Richmond, Virginia Area

Greater New York City Area

Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services

High School Diploma, 12

Activities and Societies: National Honors Society Football Track and FieldCompleted my Senior Year of high school and earned my high.