Zubair Sayed Email and Phone Number

•Spearheaded the entire Falak brand Basmati rice business comprising Retail & Horeca sales planning, Trade Marketing, Brand Management & networking between distributors & the Company Head Quarters. •Developed & executed strategic plans to achieve sales targets by aligning with the distributors to bridge the gap between sales targets & actuals through follow-up action plans.• Developed new markets for the company's own flagship brands by appointing distributors across the… Show more •Spearheaded the entire Falak brand Basmati rice business comprising Retail & Horeca sales planning, Trade Marketing, Brand Management & networking between distributors & the Company Head Quarters. •Developed & executed strategic plans to achieve sales targets by aligning with the distributors to bridge the gap between sales targets & actuals through follow-up action plans.• Developed new markets for the company's own flagship brands by appointing distributors across the country.•Successfully secured B2B/B2C export business of Basmati rice with major consumer brand owners/private labelers around the country & identified potential Export opportunities for new products. • Managed independently private label vendor's requirements comprising quality of product, pricing, packaging & export procedures across the country.• Prepared & executed customized business development plans & strategies along with distributors for Key accounts to increase sales revenue.•Developed & implemented strategic brand initiatives periodically that build brand awareness, drive sales performance & lead to increase revenue in new & existing Retail & HORECA channel.• Monitored competitors’ activity and propose timely update action to counter any effect on retail sales volume.•Expanded the brands present across border trade and evolve heavily in managing key/strategic accounts in UAE market.• Monitored distributors merchandiser activities by doing random visits in the field and ensuring the product visibility according to the agreed contractual shelf capacity with planogram.•Managed order planning, demand forecasting & coordinated with supply chain function to ensure the continuous supply of products to replenish distributor inventory level.•Managed the trade marketing plans for the assigned markets & guided the distributors on in-market activations. • Mentored distributor team to set up retail & E-commerce platform distribution business with all E-commerce by set up a partnership. Show less

• Responsible for achieving monthly and yearlysales target based on the growth objective of theterritory with right brands and product mix.• Execution and negotiation of businessdevelopment agreements with trade in assignedterritory.• preparing business review by brands andleading action plans with the trade to drive growth.• leading sales and merchandising team based onperformance, sales objectives, distribution checklist and perfect outlet program and… Show more • Responsible for achieving monthly and yearlysales target based on the growth objective of theterritory with right brands and product mix.• Execution and negotiation of businessdevelopment agreements with trade in assignedterritory.• preparing business review by brands andleading action plans with the trade to drive growth.• leading sales and merchandising team based onperformance, sales objectives, distribution checklist and perfect outlet program and fixing KPI'sbased on that.• listing of NPI's and market activities as per agreedmutual plan and secondary events in connectionwith brand team.• Tracking competitor activities and auditing thetrade and preparation action plans with brand leadsand management.• Collaboration with logistics, sales , brands andmerchandising team to ensure 100% service levelto customers.• Ensuring distribution and market reach to the bestgeographical level to define the best distributionand sales. Show less

A dynamic professional with nearly 7 years of experience in Sales & Marketing and well confident to accept any challenging position.Handling about approximately more than 3500 sku’s comprising of more than 35 global and local brands in food and health and beauty products in all the major hypermarkets, supermarkets, c-stores and departmental stores across Dubai Region.