8 years working with B2B SaaS and Technology companies, solving their common theme of challenges/goals below, (see if any resonates with your company as well) --"I just don't have all the time managing the entire marketing funnel. We need a dedicated person to driving demand/leads, so we hit our targets""Our lead flow is inconsistent and low-quality, and I’m worried we won’t hit our revenue targets. We need someone who creates a steady pipeline.""I feel we've hit a plateau, and heavily dependent on 1-2 channels, so we need to diversify to new channels, but I don't have the time and resources""The sales team keeps asking for more qualified leads. I can’t keep putting out fires. We need a specialist who focuses on filling the top of the funnel with good-quality leads/MQLs""We don't know much what our competitors are doing. Are they growing faster? Are we losing market share because we’re not generating enough interest or awareness?""We’re spending money on campaigns, but I’m not seeing the ROI. Are we missing out on doing the right things to attract and nurture leads?"Instead of most marketers who just dump information at you, like --"you should try doing ads""why not webinars?""ABM is the answer, guys!"I take a different approach -- to say what to focus on, and what all to ignore right now at this stage of your company.About Me:~8 years of B2B marketing, a strong expertise in demand generation and growth marketing, for growth-stage SaaS/Technology companies....to drive hiqh-quality leads and pipeline using targeted campaigns reaching their ICP....to eventually building a consistent, predictable, and scalable lead/pipeline engine.Put it simply, it's executing campaigns that convert, from 3 main areas -1) lead/opportunity generation campaigns -- cold outreach, ABM, SEO, email nurturing, content, paid ads, webinars, etc.2) funnel conversion optimisation -- website, landing pages, homepage, request-to-demo, demo-to-opp, opp-to-closed won, etc.3) product positioning, value propositions, deep customer and competitor research- I've been fortunate enough that my work has been liked and featured on multiple media and publication houses, speaking engagements, etc. - Research Associate for the book 'Supply Chain Metrics that Matter' by Ms. Lora Cecere. Publisher: Wiley- If you’re curious to know more, hire me, or any specific requirements you have, shoot me a quick message — zubin.ajmera@zaminu.com- Areas of personal interests include -- Consumer/Buyer psychology, Behavioral change, Persuasion