Zuby Ahmed is a Reader: Game Design and Creative Technologies at School of Digital Arts (SODA) at Manchester Metropolitan University. They possess expertise in game design, game development, computer games, video games, level design and 38 more skills. Colleagues describe them as "Zuby was a pivotal influence not only in my experience at Birmingham City University but also in the way I look at the opportunities displayed to me. Key influence for pursing personal goals and his expertise in Design and Production made me understand better the issues that I would be dealing with once I'd join the industry. A great mentor not only for Design practices but also, and far more importantly, understanding the fuel that maintains you going in this industry and why do you make games." and "Zuby is a pleasure to work with, a fantastic source of insight and expertise within the games industry, and keen mentor who guides and elevates those around him."