Develop and execute data-driven digital marketing strategies to boost brand awareness and lead generation, overseeing omnichannel campaigns across social media, email, content marketing, and paid advertising platforms. I analyze key performance indicators (KPIs) and optimize marketing ROI through A/B testing and conversion rate optimization. I collaborate with product and sales teams to align marketing initiatives with business objectives and drive revenue growth.My role involves conducting market research to identify emerging trends and capitalize on new opportunities in the industry. I manage relationships with agencies and vendors to ensure cohesive brand messaging across all channels, while creating compelling content strategies to establish thought leadership and increase organic search visibility.