As the SEO Lead at Gaditek, I spearhead a team dedicated to optimizing and updating blogs across multiple platforms. Our primary focus is on generating business through our website by implementing cutting-edge SEO techniques and leveraging Semantic SEO strategies.Key Responsibilities:- Lead a dynamic team responsible for enhancing the online visibility of our business blogs and generating business for the organization.- Oversee the optimization of existing blogs with the latest SEO methodologies, ensuring they rank prominently on search engine results pages (SERPs).- Harness the power of Semantic SEO to enhance content relevance and improve organic traffic acquisition.- Drive initiatives aimed at converting website traffic into tangible business outcomes, consistently exceeding quarterly growth targets.- Regularly monitor and analyze key performance metrics, providing actionable insights to enhance our SEO strategies and achieve organizational goals.Achievements:- Successfully led SEO efforts across three distinct websites, consistently delivering impressive results in terms of increased organic traffic and conversion rates.- Implemented innovative SEO tactics, resulting in a significant uplift in website visibility and search engine rankings.

After the merger, we relocated to the office of V8 Digital Solutions and started our operations fromMarch-2023 officially. From a division of 3 individuals in total, we were able to grow the businesswhich in turn resulted in the formation of a highly skilled team of 15+ individuals. For a majority of ourecommerce clients, we were able to deliver 60%-70% MoM improvements in transactions and revenue,taking up SEO division's client retention rate to 100% in Q2. Some of my job responsibilities here were:- Leading a team of 5 people to deliver high-quality SEO services to various ecommerce and service based business across the globe.- Handling a total of 25 SEO projects (15 ecommerce and 20 service-based websites) with 100%retention rate to date.- Management of a total of 25 websites for various clients from all across the globe (mainly fromPakistan, KSA and GCC regions).- Performing on-page and off-page activities for all clients on a monthly basis closing the month withdetailed monthly reports about all monthly stats and performed activities.- On-page activities performed for clients every month include service/product pages optimization,internal pages optimization, blogs optimization and management, identification and fixing of on-pageissues from an SEO standpoint etc.- Performing and developing keyword research & website audit reports- Liaise with the Sales Team to prepare and deliver curated SEO proposals for potential leads with a60% closing ratio.- Liaise with multiple account managers to identify and resolve client queries on a daily basis.- Plan and execute bi-weekly/monthly SEO performance review meetings with clients directly.- Working on 5 internal brands' SEO campaigns to deliver satisfactory results against 12 targeted KPIs.- Creation of all SEO processes, reporting formats and team processes, while helping out with thedevelopment of business processes from scratch.

Conversions Digital has now merged with V8 Digital Solutions in their aim to expand their businessservice lines, while expanding their targeting regions as well.I joined during the inception phase of Conversions Digital in their goal to become the finest digitalmarketing agency in Pakistan by implementing digital strategies that are prevalent across the globe andreplicate the same quality of service for the businesses in Pakistan. We started from a handful of clientaccounts and in the period of 4 months were able to successfully expand our client base to 50+ clientaccounts across a plethora of local and international industries for various digital campaigns. Some ofmy job responsibilities here were:- Handling a total of 15 SEO projects (10 ecommerce and 5 service websites)- Management of websites for various clients from all across the globe (mainly from Pakistan and theGCC region)- Performing on-page and off-page activities for all clients on a monthly basis closing the month withdetailed monthly reports about all monthly stats and performed activities.- On-page activities performed for clients every month include service/product pages optimization,internal pages optimization, blogs optimization and management, identification and fixing of on-pageissues from an SEO standpoint etc.- Performing and developing keyword research & website audit reports- Working on the Conversions Digital brand, being able to grow the website from infancy to a 33 DAstrong digital marketing website in Pakistan- Creation of all SEO processes and reporting formats from scratch across the board- Liaise with content marketing, website development and other third-party service providers to deliverthe best value for clients' businesses.

- Leading a team handling a total of 25 SEO projects (10 ecommerce and 15 service websites)- Management of websites for various clients from all across the globe (7 Pakistan, 9 USA, 3 UAE, 3 Australia, 2 UK and 1 Canada)- Performing on-page and off-page activities for all clients on a monthly basis closing the month with detailed monthly reports about all monthly stats and performed activities.- On-page activities performed for clients every month include service/product pages optimization, internal pages optimization, blogs optimization and management, identification and fixing of on-pageissues from an SEO standpoint etc- Performing and developing keyword research & website audit reports- Working on the SEO campaign for the company's in-house website

- Plan and execute all digital marketing campaigns, including Facebook, Instagram, and GDN advertising campaigns.- Measure and report performance of all marketing campaigns and assess against goals (ROI and other KPIs).- Identify trends and insights, and optimize spend and performance based on the insights.- Collaborate with merchandising & design teams to develop creatives for digital marketing campaigns.- Develop and perform business experiments and optimize working methodologies.

- Responsible for management of various clients from all across the globe, especially USA, Canada, UK, and UAE.- Performing off-page activities on a monthly basis.- Management of clients' websites and social media channels.- Working for the company's in-house brands.- Creating and deploying test cases for websites using Google Analytics.- Performing and developing keyword research & website audit reports.