Product Manager
CurrentManaged the instant food business. Mastered Industry Know-How.Year 1. At the self-heating business line, I managed the existing product. I elevated package design (highlight appetite, upgrade selling point, enhance colour vividness, simplify usage steps), upgraded two suppliers, and coordinated production. I managed the brand's official Weibo account by binding travel scenarios and brand ambassador Xiao Zhan, resulting in 100,000,000 impressions yearly.Year 2. At the RTC (ready-to-cook)… Show more Managed the instant food business. Mastered Industry Know-How.Year 1. At the self-heating business line, I managed the existing product. I elevated package design (highlight appetite, upgrade selling point, enhance colour vividness, simplify usage steps), upgraded two suppliers, and coordinated production. I managed the brand's official Weibo account by binding travel scenarios and brand ambassador Xiao Zhan, resulting in 100,000,000 impressions yearly.Year 2. At the RTC (ready-to-cook) food line, I developed the Douyin flagship store with a monthly GMV of 0 to ¥1,000,000. I built the seed and sale model, which draws traffic from KOLs and converts it to sales. Product exposure reached 200,000,000 impressions while I improved traffic accuracy and applied seasonal marketing to the live sales room. Year 3. At the instant noodle business line, I started a brand aiming to become China's leading vegan instant noodle brand. I developed three flavours: herb tomato, malatang, and peppercorn. I led the process of consumer research, taste polish, container selection, package design, and cost calculation. Show less
