Defining and implementing e-commerce and marketing strategy for websites of the group, including Shiwi.com and Suitsevenseven.com. Managing all aspects of e-commerce operations, digital marketing, external partners, as well as responsibility for setting e-commerce and marketing objectives and KPIs.

Managing a team responsible for the ongoing development and maintenance of Summum’s international online shops (NL, DE, EU) and the online magazine, “The Style Edit”, taking into consideration all aspects of the customer journey to maximize User eXperience.- Creating, implementing, tracking and optimizing Digital Marketing campaigns across social channels. - Developing and building partnerships to further enhance brand awareness and drive conversion. - Identifying bloggers and social influencers to promote brand and campaigns.- Measuring and reporting ROI and KPI of digital campaigns.- Integrating offline marketing with online presence.- Discussed, reviewed, and selected the best-fit e-commerce platform and external development partners for the new website.

Responsible for e-mail marketing, planning, execution, creating concepts and lay-out design. Developing a blog and writing SEO blogposts. Responsible for social media, Facebook and Twitter.

Helping to set up a website hippas.nl by doing field and desk researches. Organising PR events to increase the brand awareness. Gained work experience in online marketing.