Zulena Segarra-Berríos

Zulena Segarra-Berríos Email and Phone Number

Senior Administrative Assistant @ Boston Consulting Group (BCG)
Atlanta, GA, US
Zulena Segarra-Berríos's Location
Atlanta, Georgia, United States, United States
About Zulena Segarra-Berríos

Hola and hello! 👋🏼I am Zulena (Sue-Leh-Na), a bilingual project manager with over 10 years of diverse experience developing and executing creative and strategic solutions for various teams and initiatives.My experience reflects adaptability, cross-functional collaboration, and my unwavering commitment to turning visions into reality. In my career, I:✨Played a key role in the launch of brands like Food Network, HGTV, and Etsy into international markets, successfully contributing to company efforts of localization, brand recognition and growth. ✨Received Etsy's Ad Age's "2020 Marketers of the Year" award within 1 year of the first TV.✨Championed Etsy's inaugural Spanish campaign for the US Hispanic audience.✨Oversaw creative services production for Food Network's Latin American audience, securing 2ndplace in lifestyle TV ratings with only 30% of audience reach within 3 years of launch.✨Successfully implemented language services training program upskilling contractor network and improving engagement.✨Improved accounts payable processes collecting overdue balances in record time. ✨ Written and produced short-, mid-, and long-form TV and digital audiovisual campaigns for diverse audiences in support of global brands and products we all know and love.I am passionate about streamlining operations and creating engaging and impactful experiences for diverse audiences, platforms, products, and brands. I value hard work, fairness, kindness, leadership, and responsibility, and strive to embody these qualities in everything I do. I am always eager to learn new skills and collaborate with talented professionals.Please see the rest of my profile to gain more insight into my background and feel free to reach out!I'd love to connect and support you.

Zulena Segarra-Berríos's Current Company Details
Boston Consulting Group (BCG)

Boston Consulting Group (Bcg)

View
Senior Administrative Assistant
Atlanta, GA, US
Website:
bcg.com
Employees:
38943
Zulena Segarra-Berríos Work Experience Details
  • Boston Consulting Group (Bcg)
    Senior Administrative Assistant
    Boston Consulting Group (Bcg)
    Atlanta, Ga, Us
  • Rita, Inc.
    Special Projects & Engagement Manager
    Rita, Inc. Feb 2023 - Present
    As the Special Projects Manager, I support different department and program initiatives from concept to execution. - Responsible for language vendor onboarding, workshop development for best practices, and engagement opportunities. - Implemented an Interpreter's Certification training initiative for freelancers, achieving a 70% pass rate on the federal certification exam to date.-Improved on-time payments by 30% in 4 months, collecting overdue balances through personalized customer experience and invoicing strategies.-In charge of developing and updating marketing materials.
  • Rita, Inc.
    Transcriptionist
    Rita, Inc. Oct 2022 - Feb 2023
    - Provide fast and accurate video and audio transcription in Spanish and English for a variety of documents and clients.
  • Red Arrow Industries
    Creative Writer-Producer
    Red Arrow Industries May 2021 - Aug 2022
    Knoxville, Tn, Us
    Supported multiple projects, internal and external stakeholders, staff, vendors, and crew in developing strategic plans and delivering creative business solutions that ensured clients’ needs were met within established guidelines. - Wrote and produced tailored proposals, scripts, and production plans for a variety of platforms, audiences, products, and brands like Magnolia, Discovery Channel, Animal Planet, Sherwin-Williams, HomeGoods, Floor&Decor, LL Flooring, Knoxville Symphony Orchestra, and more.- Achieved a 63% inclusion rate in my delivered projects, contributing to diversity and inclusion goals.
  • Etsy
    Tv & Video Media Specialist
    Etsy 2019 - 2021
    Brooklyn, Ny, Us
    Centralized above-the-line marketing operations by tracking multi-million-dollar budgets, contracts, and production schedules. Promoted diverse and inclusive partnerships with internal ERGs and external partners in support of company-wide goals of DEI, market growth, and representation.- Coordinated multichannel marketing campaigns achieving millions of impressions, 128+% YoY revenue growth, and awarded Ad Age's "2020 Marketers of the Year" within 1 year of the first TV ad.- Managed execution of 10+ TV campaigns in key markets (US, UK, Germany), collaborating with global partners and yielding a remarkable +152% YoY growth in international sales revenue.- Championed Etsy's inaugural US Hispanic campaign, by hosting SMEs for market insights and overseeing cultural adaptation, copywriting, transcreation, and media placement.- Spearheaded assessment and execution of Etsy's custom partnerships, and integration opportunities on The Drew Barrymore Show, CBS Thanksgiving Day Parade, Hallmark, ROKU, Sportify, and more.
  • Discoveryinc
    Production Coordinator
    Discoveryinc 2015 - 2019
    New York, Us
    Formerly Scripps Networks Interactive was acquired by Discovery Communications on March 6, 2018, to form Discovery, Inc. Oversaw development of project management methodologies and daily operations of all creative initiatives for the Spanish and Portuguese launch of Food Network and HGTV channels in Latin America, facilitating cross-cultural collaboration and promoting company efforts of international growth.- Managed production and delivery of 6000+ adapted and original AV assets for Food Network's Latin American audience, securing 2nd place in lifestyle TV ratings with only 30% of audience reach. in the region and maintaining it throughout time in the role.-Optimized creative processes with market-specific guidelines resulting in increased efficiency, and 99.5% accuracy in spec delivery and branding consistency of localized assets.- Supported merger transition and asset consolidation of major mass-media conglomerates, Scripps Networks Interactive and Discovery Communications.
  • University Of Miami
    Event Manager
    University Of Miami Jan 2014 - May 2015
    Coral Gables, Fl, Us
    Oversaw School of Communication's Cinema and Interactive Media, three-day annual Student's 'Canes film festival, overseeing budgets, creating event schedules, requesting permits, negotiating services, supervising volunteers, contractors, and vendors, successfully providing a high-quality event experience and increasing attendance nearly 20% year-over-year.
  • University Of Miami
    Administrative Assistant
    University Of Miami Jan 2013 - May 2015
    Coral Gables, Fl, Us
    Assisted Chair of the Cinema and Interactive Media department with daily tasks and organized events to promote the department, showcasing faculty and student projects and supporting university-wide engagement efforts. Proposed and executed networking events, guest tours, experiential marketing campaigns, and giveaways, facilitating communication and creative collaboration between 2000+ students and faculty across Music, Theater, Film, Fine Arts, Film and Interactive Media.
  • University Of Puerto Rico, Río Piedras
    Production Stage Manager & Assistant Director
    University Of Puerto Rico, Río Piedras Jan 2011 - Dec 2011
    San Juan, Pr, Pr
    Championed and communicated the Director’s creative vision during all stages of production, for all on-campus and traveling shows for the "Teatro Rodante", guaranteeing everything was done on time and by agreed-upon quality and safety standards.

Zulena Segarra-Berríos Skills

Leadership Writing Team Building Video Production Social Media Public Speaking Deadline Oriented Interactive Media Entertainment Industry Creative Ideas Production Support Cinema Microsoft Powerpoint Event Planning Digital Media English Community Engagement Team Leadership Adobe Photoshop Event And Media Producer Strategic Planning Video Explain Plan Tv Production Microsoft Office Scheduling And Budgeting Budgeting Microsoft Word Microsoft Excel Production Management Creative Strategy Event Management Entertainment Time Management Social Impact Media Producer Creative Services Decision Making Qlab Film Teamwork Management Project Management Television Latin America Brand Management Directing Virtual Reality Live Events Creative Problem Solving Organization Skills Bilingualism Spanish

Zulena Segarra-Berríos Education Details

  • University Of Miami
    University Of Miami
    Cinema And Interactive Media
  • Universidad De Puerto Rico
    Universidad De Puerto Rico
    General
  • Universidad De Palermo
    Universidad De Palermo
    Film/Cinema/Video Studies
  • University Of Connecticut
    University Of Connecticut
    Theatre/Theater

Frequently Asked Questions about Zulena Segarra-Berríos

What company does Zulena Segarra-Berríos work for?

Zulena Segarra-Berríos works for Boston Consulting Group (Bcg)

What is Zulena Segarra-Berríos's role at the current company?

Zulena Segarra-Berríos's current role is Senior Administrative Assistant.

What schools did Zulena Segarra-Berríos attend?

Zulena Segarra-Berríos attended University Of Miami, Universidad De Puerto Rico, Universidad De Palermo, University Of Connecticut.

What skills is Zulena Segarra-Berríos known for?

Zulena Segarra-Berríos has skills like Leadership, Writing, Team Building, Video Production, Social Media, Public Speaking, Deadline Oriented, Interactive Media, Entertainment Industry, Creative Ideas, Production Support, Cinema.

Who are Zulena Segarra-Berríos's colleagues?

Zulena Segarra-Berríos's colleagues are Ranu S., Emma Kurtz, Vicki Escarra, Honor Petrie, Johana Jimenez, Jordan Benard, Małgorzata Wójcicka.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.