Zulena Segarra-Berríos Email & Phone Number

Atlanta, Ga, Us

As the Special Projects Manager, I support different department and program initiatives from concept to execution. - Responsible for language vendor onboarding, workshop development for best practices, and engagement opportunities. - Implemented an Interpreter's Certification training initiative for freelancers, achieving a 70% pass rate on the federal certification exam to date.-Improved on-time payments by 30% in 4 months, collecting overdue balances through personalized customer experience and invoicing strategies.-In charge of developing and updating marketing materials.

- Provide fast and accurate video and audio transcription in Spanish and English for a variety of documents and clients.

Knoxville, Tn, Us

Supported multiple projects, internal and external stakeholders, staff, vendors, and crew in developing strategic plans and delivering creative business solutions that ensured clients’ needs were met within established guidelines. - Wrote and produced tailored proposals, scripts, and production plans for a variety of platforms, audiences, products, and brands like Magnolia, Discovery Channel, Animal Planet, Sherwin-Williams, HomeGoods, Floor&Decor, LL Flooring, Knoxville Symphony Orchestra, and more.- Achieved a 63% inclusion rate in my delivered projects, contributing to diversity and inclusion goals.

Brooklyn, Ny, Us

Centralized above-the-line marketing operations by tracking multi-million-dollar budgets, contracts, and production schedules. Promoted diverse and inclusive partnerships with internal ERGs and external partners in support of company-wide goals of DEI, market growth, and representation.- Coordinated multichannel marketing campaigns achieving millions of impressions, 128+% YoY revenue growth, and awarded Ad Age's "2020 Marketers of the Year" within 1 year of the first TV ad.- Managed execution of 10+ TV campaigns in key markets (US, UK, Germany), collaborating with global partners and yielding a remarkable +152% YoY growth in international sales revenue.- Championed Etsy's inaugural US Hispanic campaign, by hosting SMEs for market insights and overseeing cultural adaptation, copywriting, transcreation, and media placement.- Spearheaded assessment and execution of Etsy's custom partnerships, and integration opportunities on The Drew Barrymore Show, CBS Thanksgiving Day Parade, Hallmark, ROKU, Sportify, and more.

New York, Us

Formerly Scripps Networks Interactive was acquired by Discovery Communications on March 6, 2018, to form Discovery, Inc. Oversaw development of project management methodologies and daily operations of all creative initiatives for the Spanish and Portuguese launch of Food Network and HGTV channels in Latin America, facilitating cross-cultural collaboration and promoting company efforts of international growth.- Managed production and delivery of 6000+ adapted and original AV assets for Food Network's Latin American audience, securing 2nd place in lifestyle TV ratings with only 30% of audience reach. in the region and maintaining it throughout time in the role.-Optimized creative processes with market-specific guidelines resulting in increased efficiency, and 99.5% accuracy in spec delivery and branding consistency of localized assets.- Supported merger transition and asset consolidation of major mass-media conglomerates, Scripps Networks Interactive and Discovery Communications.

Coral Gables, Fl, Us

Oversaw School of Communication's Cinema and Interactive Media, three-day annual Student's 'Canes film festival, overseeing budgets, creating event schedules, requesting permits, negotiating services, supervising volunteers, contractors, and vendors, successfully providing a high-quality event experience and increasing attendance nearly 20% year-over-year.

Coral Gables, Fl, Us

Assisted Chair of the Cinema and Interactive Media department with daily tasks and organized events to promote the department, showcasing faculty and student projects and supporting university-wide engagement efforts. Proposed and executed networking events, guest tours, experiential marketing campaigns, and giveaways, facilitating communication and creative collaboration between 2000+ students and faculty across Music, Theater, Film, Fine Arts, Film and Interactive Media.

San Juan, Pr, Pr

Championed and communicated the Director’s creative vision during all stages of production, for all on-campus and traveling shows for the "Teatro Rodante", guaranteeing everything was done on time and by agreed-upon quality and safety standards.

Master Of Fine Arts (M.F.A.), Cinema And Interactive Media

Bachelor'S Degree, Drama And Dramatics/Theatre Arts, General

Semester Abroad, Film/Cinema/Video Studies

Exchange Year, Theatre/Theater