Zulena Segarra-Berríos Email and Phone Number
Hola and hello! 👋🏼I am Zulena (Sue-Leh-Na), a bilingual project manager with over 10 years of diverse experience developing and executing creative and strategic solutions for various teams and initiatives.My experience reflects adaptability, cross-functional collaboration, and my unwavering commitment to turning visions into reality. In my career, I:✨Played a key role in the launch of brands like Food Network, HGTV, and Etsy into international markets, successfully contributing to company efforts of localization, brand recognition and growth. ✨Received Etsy's Ad Age's "2020 Marketers of the Year" award within 1 year of the first TV.✨Championed Etsy's inaugural Spanish campaign for the US Hispanic audience.✨Oversaw creative services production for Food Network's Latin American audience, securing 2ndplace in lifestyle TV ratings with only 30% of audience reach within 3 years of launch.✨Successfully implemented language services training program upskilling contractor network and improving engagement.✨Improved accounts payable processes collecting overdue balances in record time. ✨ Written and produced short-, mid-, and long-form TV and digital audiovisual campaigns for diverse audiences in support of global brands and products we all know and love.I am passionate about streamlining operations and creating engaging and impactful experiences for diverse audiences, platforms, products, and brands. I value hard work, fairness, kindness, leadership, and responsibility, and strive to embody these qualities in everything I do. I am always eager to learn new skills and collaborate with talented professionals.Please see the rest of my profile to gain more insight into my background and feel free to reach out!I'd love to connect and support you.
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Senior Administrative AssistantBoston Consulting Group (Bcg)Atlanta, Ga, Us -
Special Projects & Engagement ManagerRita, Inc. Feb 2023 - PresentAs the Special Projects Manager, I support different department and program initiatives from concept to execution. - Responsible for language vendor onboarding, workshop development for best practices, and engagement opportunities. - Implemented an Interpreter's Certification training initiative for freelancers, achieving a 70% pass rate on the federal certification exam to date.-Improved on-time payments by 30% in 4 months, collecting overdue balances through personalized customer experience and invoicing strategies.-In charge of developing and updating marketing materials. -
TranscriptionistRita, Inc. Oct 2022 - Feb 2023- Provide fast and accurate video and audio transcription in Spanish and English for a variety of documents and clients. -
Creative Writer-ProducerRed Arrow Industries May 2021 - Aug 2022Knoxville, Tn, UsSupported multiple projects, internal and external stakeholders, staff, vendors, and crew in developing strategic plans and delivering creative business solutions that ensured clients’ needs were met within established guidelines. - Wrote and produced tailored proposals, scripts, and production plans for a variety of platforms, audiences, products, and brands like Magnolia, Discovery Channel, Animal Planet, Sherwin-Williams, HomeGoods, Floor&Decor, LL Flooring, Knoxville Symphony Orchestra, and more.- Achieved a 63% inclusion rate in my delivered projects, contributing to diversity and inclusion goals. -
Tv & Video Media SpecialistEtsy 2019 - 2021Brooklyn, Ny, UsCentralized above-the-line marketing operations by tracking multi-million-dollar budgets, contracts, and production schedules. Promoted diverse and inclusive partnerships with internal ERGs and external partners in support of company-wide goals of DEI, market growth, and representation.- Coordinated multichannel marketing campaigns achieving millions of impressions, 128+% YoY revenue growth, and awarded Ad Age's "2020 Marketers of the Year" within 1 year of the first TV ad.- Managed execution of 10+ TV campaigns in key markets (US, UK, Germany), collaborating with global partners and yielding a remarkable +152% YoY growth in international sales revenue.- Championed Etsy's inaugural US Hispanic campaign, by hosting SMEs for market insights and overseeing cultural adaptation, copywriting, transcreation, and media placement.- Spearheaded assessment and execution of Etsy's custom partnerships, and integration opportunities on The Drew Barrymore Show, CBS Thanksgiving Day Parade, Hallmark, ROKU, Sportify, and more. -
Production CoordinatorDiscoveryinc 2015 - 2019New York, UsFormerly Scripps Networks Interactive was acquired by Discovery Communications on March 6, 2018, to form Discovery, Inc. Oversaw development of project management methodologies and daily operations of all creative initiatives for the Spanish and Portuguese launch of Food Network and HGTV channels in Latin America, facilitating cross-cultural collaboration and promoting company efforts of international growth.- Managed production and delivery of 6000+ adapted and original AV assets for Food Network's Latin American audience, securing 2nd place in lifestyle TV ratings with only 30% of audience reach. in the region and maintaining it throughout time in the role.-Optimized creative processes with market-specific guidelines resulting in increased efficiency, and 99.5% accuracy in spec delivery and branding consistency of localized assets.- Supported merger transition and asset consolidation of major mass-media conglomerates, Scripps Networks Interactive and Discovery Communications. -
Event ManagerUniversity Of Miami Jan 2014 - May 2015Coral Gables, Fl, UsOversaw School of Communication's Cinema and Interactive Media, three-day annual Student's 'Canes film festival, overseeing budgets, creating event schedules, requesting permits, negotiating services, supervising volunteers, contractors, and vendors, successfully providing a high-quality event experience and increasing attendance nearly 20% year-over-year. -
Administrative AssistantUniversity Of Miami Jan 2013 - May 2015Coral Gables, Fl, UsAssisted Chair of the Cinema and Interactive Media department with daily tasks and organized events to promote the department, showcasing faculty and student projects and supporting university-wide engagement efforts. Proposed and executed networking events, guest tours, experiential marketing campaigns, and giveaways, facilitating communication and creative collaboration between 2000+ students and faculty across Music, Theater, Film, Fine Arts, Film and Interactive Media. -
Production Stage Manager & Assistant DirectorUniversity Of Puerto Rico, Río Piedras Jan 2011 - Dec 2011San Juan, Pr, PrChampioned and communicated the Director’s creative vision during all stages of production, for all on-campus and traveling shows for the "Teatro Rodante", guaranteeing everything was done on time and by agreed-upon quality and safety standards.
Zulena Segarra-Berríos Skills
Zulena Segarra-Berríos Education Details
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University Of MiamiCinema And Interactive Media -
Universidad De Puerto RicoGeneral -
Universidad De PalermoFilm/Cinema/Video Studies -
University Of ConnecticutTheatre/Theater
Frequently Asked Questions about Zulena Segarra-Berríos
What company does Zulena Segarra-Berríos work for?
Zulena Segarra-Berríos works for Boston Consulting Group (Bcg)
What is Zulena Segarra-Berríos's role at the current company?
Zulena Segarra-Berríos's current role is Senior Administrative Assistant.
What schools did Zulena Segarra-Berríos attend?
Zulena Segarra-Berríos attended University Of Miami, Universidad De Puerto Rico, Universidad De Palermo, University Of Connecticut.
What skills is Zulena Segarra-Berríos known for?
Zulena Segarra-Berríos has skills like Leadership, Writing, Team Building, Video Production, Social Media, Public Speaking, Deadline Oriented, Interactive Media, Entertainment Industry, Creative Ideas, Production Support, Cinema.
Who are Zulena Segarra-Berríos's colleagues?
Zulena Segarra-Berríos's colleagues are Ranu S., Emma Kurtz, Vicki Escarra, Honor Petrie, Johana Jimenez, Jordan Benard, Małgorzata Wójcicka.
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