Zulfikar Jiffry Email & Phone Number

Qatar

Qatar

Tasweeq is a government entity and the sole/authorized body that markets regulated petroleum products on behalf of State of Qatar to the world. My Role:- Planning, executing and monitoring the Communication and PR strategy- Brand Management- Event planning and coordination (local & Int)- Planning and implementing internal communication programs.- Liaising with the media channels and outlets (local & Int)- Media Monitoring and… Show more Tasweeq is a government entity and the sole/authorized body that markets regulated petroleum products on behalf of State of Qatar to the world. My Role:- Planning, executing and monitoring the Communication and PR strategy- Brand Management- Event planning and coordination (local & Int)- Planning and implementing internal communication programs.- Liaising with the media channels and outlets (local & Int)- Media Monitoring and Analysis (local & Int)- Monitoring and coordinating updates/changes to the website and Intranet- Coordinating the Corporate Social Responsibility Strategy and initiatives- Supplier/Vendor Negotiations- Coordinating day-to-day operations of the Communication Department Show less

Doha, State Of Qatar

OAC WLL is Qatar’s largest publishing house, publishing news, business and lifestyle magazines; all leaders in their category. OAC has diversified operations into event management, consultancy and direct marketing solutions and media buying.My Role:- Growing the business revenue from the three revenue channels such as Magazine advertising, Events & Contract publishing)- New business/revenue channel development- Building the Corporate brand and… Show more OAC WLL is Qatar’s largest publishing house, publishing news, business and lifestyle magazines; all leaders in their category. OAC has diversified operations into event management, consultancy and direct marketing solutions and media buying.My Role:- Growing the business revenue from the three revenue channels such as Magazine advertising, Events & Contract publishing)- New business/revenue channel development- Building the Corporate brand and its product portfolio- Contributing to the Business and Strategy planning including budgeting- Leading, training, developing and motivating a team of 8 members- Managing the overall Marketing and Sales operationsAchievements:• Secured the highest advertising revenue for the company in three consecutive years and increased the market share by 33% over the past 04 years.• Secured the ‘Representation Status’ for the New York Times’ Style magazine - ‘T’ - for the company.• Launched the first Fashion, Luxury, and Student/Youth community magazines in the country.• Developed the entire distribution process for the company.• Re-positioned the brands as the country’s most preferred choice of magazines, thereby increasing the advertising revenue and overall market share in terms of revenue. • Launched the ‘Event Management’ and ‘Contract Publishing’ operations of the company, which today contribute 30% of the overall turnover. Show less

Doha, Qatar

Ali Bin Ali is one the largest business conglomerates in Qatar. Its Consumer (FMCG) division is one of the leading distributors in the Country.Brands Managed: Kraft, Reckitt Benckiser, United Biscuits – UK, Lindt – UK, Rabea Tea and Heinz – USMy Role: - Trade-channel development.- Developing, implementing and managing the brand and trade campaigns and promotions.- Ensuring effective and efficient branding and visibility of each of the brands and its… Show more Ali Bin Ali is one the largest business conglomerates in Qatar. Its Consumer (FMCG) division is one of the leading distributors in the Country.Brands Managed: Kraft, Reckitt Benckiser, United Biscuits – UK, Lindt – UK, Rabea Tea and Heinz – USMy Role: - Trade-channel development.- Developing, implementing and managing the brand and trade campaigns and promotions.- Ensuring effective and efficient branding and visibility of each of the brands and its Products.- Competitor and Trade research/survey and analysis- Leasing and coordination with all the “principals’ for each brand- Preparing Consumer, market and trade studies/research reports- Working closely with the Sales Managers, Key Account Managers and Merchandisers to Improve the trade, visibility and sales of the brands/productsAchievements:• Coordinated the merchandising displays that won the ‘Best Display Execution’ in the region for Kraft and Reckitt Benckiser.• Was instrumental in achieving the year-on-year sales for most of the brands that the company represented in the country.• Coordinated a ‘Customer sampling exercise’ that delivered the highest ever sales for that year for the brand from a regional standpoint.• Was awarded the ‘Best Trade Marketer Award’ by Kraft Foods.• Was awarded the ‘Best Performance – Merchandising’ in the region by Reckitt Benckiser.• Developed a merchandiser performance and evaluation process and rewards system which is followed to date by the company. Show less

Sri Lanka

WNL is Sri Lanka’s leading and largest print media outlet/newspaper publisher.My Role:- Increasing the business revenue through newspaper advertising sales, and sponsorship- Sales Planning- New business development focusing on expansions business growth strategies- Managing, negotiating and motivating an island-wide newspaper dealer base- Budgeting, Credit planning and control- Leading, training, developing and motivating a… Show more WNL is Sri Lanka’s leading and largest print media outlet/newspaper publisher.My Role:- Increasing the business revenue through newspaper advertising sales, and sponsorship- Sales Planning- New business development focusing on expansions business growth strategies- Managing, negotiating and motivating an island-wide newspaper dealer base- Budgeting, Credit planning and control- Leading, training, developing and motivating a cross-functional team of 55 members- Managing the overall Marketing and Advertising Sales OperationAchievements:• Re-positioned the overall company’s image, through a 360O brand building campaign • Re-structured the division which increased greater efficiency & productivity, and most importantly employee job satisfaction & moral within 8 months.• Was able to increase the advertising revenue by 75% within 6 months and continued to meet targets on a monthly basis.• Developed individual brand and marketing plans for each of the publications, and launched 4 new vertical print and digital products.• Played a key role in implementing the online booking and scheduling system for the division.• Introduced cross functional job performance and team incentive schemes which is followed to date.• Built a distribution agency network across the country that gave the Company a strong competitive advantage. Show less

Sri Lanka

Triumph is Sri Lanka’s leading Women’s fashion and intimate where brand.My Role: - Brand Management and Marketing Communication- Business Development- Competitor Analysis and reporting- Developing and Implementing Sales Promotional programs (Strategic and Tactical)- Trade/Channel promotionAchievements:• Launched a direct sales promotion that contributed the largest sales value to the overall sales objective of the year. • Was… Show more Triumph is Sri Lanka’s leading Women’s fashion and intimate where brand.My Role: - Brand Management and Marketing Communication- Business Development- Competitor Analysis and reporting- Developing and Implementing Sales Promotional programs (Strategic and Tactical)- Trade/Channel promotionAchievements:• Launched a direct sales promotion that contributed the largest sales value to the overall sales objective of the year. • Was instrumental in launching the first ‘Lingerie Fashion Boutique’ in Sri Lanka • Represented the company for the annual distributor and promotional meeting in Hong Kong.• My performance earned me a promotion to a senior executive level within 4 months. This was a first-time-ever to the entire group. Show less

Sri Lanka

My Role:- Managing the overall marketing operation function.- Sales Support and budgeting- Competitor & Industry Analysis and reporting- Developing and Implementing Sales Promotional programs (Strategic and Tactical)- Market Research- Media Management- Supply chain management- TrainingAchievements• Was selected to represent the company at the annual Asian Directories Publishers Association Inc Conference (ADPAI).• Was the only employee… Show more My Role:- Managing the overall marketing operation function.- Sales Support and budgeting- Competitor & Industry Analysis and reporting- Developing and Implementing Sales Promotional programs (Strategic and Tactical)- Market Research- Media Management- Supply chain management- TrainingAchievements• Was selected to represent the company at the annual Asian Directories Publishers Association Inc Conference (ADPAI).• Was the only employee who was nominated to the Organizations ‘Executive Committee’ at my grade. The Executive Committee consisted of senior/top Level management and executive board members. The committee’s primary task was corporate strategic planning and implementation.• Lead the initiative that won the company the ‘Advertising Campaign’ of the year, awarded by Sri Lanka Institute of Marketing (SLIM).• Launched the first event Business and Consumer Guide, on print and digital format. This was the first such initiative by any Directory Publisher in the Asian region.• Introduced the first CRM system to the company.• Was a member of the steering committee which was instrumental in receiving the ‘National Quality Award’ conducted by the National Quality Council of Sri Lanka. Show less

Sri Lanka

My Role: - Providing consultancy/advisory on Marketing Communication strategies and plans. - Client Servicing (focal point between the client and agency)- Competitor Analysis and reporting- Media Planning and Market ResearchBrands Managed: Hatton National Bank, HSBC, Lanka Milk Foods, Stassen Foods, DHL, Sri Lankan Airlines, The ministry of Tourism, Mobitel Lanka,The Computer Centre, Union Assurance, Baur & Co, Forbes Marketing and… Show more My Role: - Providing consultancy/advisory on Marketing Communication strategies and plans. - Client Servicing (focal point between the client and agency)- Competitor Analysis and reporting- Media Planning and Market ResearchBrands Managed: Hatton National Bank, HSBC, Lanka Milk Foods, Stassen Foods, DHL, Sri Lankan Airlines, The ministry of Tourism, Mobitel Lanka,The Computer Centre, Union Assurance, Baur & Co, Forbes Marketing and Burgerland. Show less

Mba, Business Management

Completed my Masters in Business Administration.

Post Grad (Cim), Marketing Management, Distinction

Completed the Post Graduation Diploma in Marketing Management.

Primary Education