I am a versatile and enthusiastic professional with over 15 years of experience in digital services and innovation. Seasoned in technology, banking, financial services, and retail. As a champion of Design Thinking, Human-Centered Design, and Lean Startup methodologies, I excel in driving innovation from concept to commercial launch.My expertise spans the entire innovation cycle, from identifying opportunities to launching new services. I bring a strategic perspective by integrating deep insights into customer needs, business objectives, and technological advancements, enabling me to navigate complex projects and dynamic markets effectively.I am adept at service and strategic design, design research, innovation, coaching, leadership, and project management. I thrive on starting projects from scratch or tackling ambiguous situations, discovering practical solutions, and envisioning innovative possibilities. My goal is to leverage these skills to contribute positively to the world through my work.I am adaptable to various contexts, from startups to large corporations, and have experience working in diverse cultural environments. I began my career in Colombia, my home country, and have continued it in Spain, collaborating with teams from the United States, Latin America, and Europe.Experienced in collaborating with interdisciplinary teams comprising stakeholders, designers, and technology experts, I enjoy tackling ambitious challenges together. My natural coaching abilities help me to inspire and empower team members to make meaningful contributions.I am eager to embrace new challenges and explore potential collaborations. Feel free to reach out to me at +34 654 33 4410 or via email at zulima@gmail.com. I look forward to connecting!