Mike Zulla Email & Phone Number

Fort Worth, Texas, United States

Served as an external consultant, providing brand strategy and direction for the Creative, Digital and Content teams. Led development of brand marketing campaign guidelines and final in-market executions alongside agency of record and internal production teams, and in partnership with Communications and Sponsorship departments. Improved efficiency and.

Chicago, Illinois, United States

Oversaw brand direction across the global Wilson Sport ecosystem, delivering brand-enhancing creative for the unique demands of each sport category and the brand as a wholeServed as the guardian of the visual and verbal expression for the Wilson global brand across all sport categories, providing direction and guidelines to ensure every communication and.

Chicago, Illinois, United States

Lead the in-house creative direction for Wilson's family of baseball and softball brands, including Louisville Slugger, EvoShield, DeMarini, ATEC and Wilson Team Shop.Develop and implement art and photo direction for brand and consumer marketing campaigns across digital, print, experiential and video, as well as product designs, retail packaging and.

Greater Chicago Area

Led the art direction for football, basketball, volleyball and soccer product lines, and helped to launch Wilson's connected products – the Wilson X football and basketball and Wilson LiveProduced multichannel brand experiences for product launches and partnerships, including the NFL, MLB, NCAA, Disney, Pixar and LucasFilms.Responsible for creative.

Flushing, NY

Serve as the organization's creative engine and brand steward, delivering consistent creative solutions across all team-controlled assets. Manage the design and creation of photographic and promotional materials for all internal departments, including ticket sales, advertising, social media, corporate sales, community outreach, venue services, baseball.

Greater New York City Area

Developed and implemented a digital marketing strategy to drive donor participation among and increase engagement with young alumni in support of the Columbia College Fund and the Core to Commencement campaign. Consulted on the digital strategy and creative development of fundraising web sites for the Core to Commencement campaign and the Columbia Campaign.

Managed a team of full-time and freelance designers, developing and implementing multimedia creative strategies for national promotions and marketing campaigns. Served as creative lead for projects across various media (direct mail, web, signage, print & online advertising), providing photo, art and copy direction while collaborating with marketing.

Led all aspects of the creative development process, including page layout and design, art and photo direction, market research, strategic planning, copywriting, editing and pre-press. Successfully recruited, motivated and supervised a staff of in-house and freelance graphic designers and copywriters and managed a timeline and budget for third-party.

Created and implemented internal and external marketing, publicity and public relations strategies. Designed, edited and developed feature and photo content for publications, advertisements, web sites and promotional items. Established and managed internal print media production schedule and coordinated third-party printing services. Supervised and trained.