Zung Tran Email & Phone Number

County Dublin, Ireland

Transforming the well-established company to innovate with digital capabilities, adding another dimension to the traditionally offline PR business.› Spearheaded the agency to achieve Google Partner and HubSpot Partner certifications.› Developed bespoke digital communication strategies for clients and internally.› Guided the transition of internal communication and data server to cloud solutions.› Watched over digital ad strategies on CPC, CPM, CPV ad campaigns for existing and new clients.› Outlined SEO strategies and adopt new tracking technology for measurable result tracking.› Designed and developed digital assets, including websites, brand guidelines, e-commerce capabilities, enhancing virtual communication and sales processes.

Singapore

In charge of digital marketing in the insurance arm of Hong Leong Group. Responsible for driving e-commerce sales through digital channels.› Planned, launched and maintained Google AdWords search campaign for various insurance products on daily/hourly basis.› Optimised ad campaigns on Bing, Yahoo in addition to primary marketing channels.› Introduced Facebook as new marketing channel both organically and paid. Grew Facebook base from 1,400 to 10,000 page likes in 1 year.› Worked closely with other departments to launch new financial products.› Designed animated ad campaigns in Photoshop/Illustrator, advertised on GDN (Display Network).› Created EDM (email) campaigns using Dreamweaver and launched through MailChimp.› Ran ad hoc video campaigns through YouTube and Facebook, including branding exercises.

Singapore

Specialised in Online Marketing.› Consulting and conceptualizing online marketing campaigns for corporate clients.› Facebook Marketing – Organic and paid marketing on Facebook platforms and management of clients’ pages through FB Business Manager and Power Editor. Among specialities are: Increasing page ‘likes’, Create and control advertisements for driving traffic to visit client’s website, promoting mobile apps downloads, design and update clients’ FB page according to corporate branding and FB best practices.› Google AdWords (Keyword Search and Display Network) – Certified Google AdWords Specialist, in charge of the complete process from planning and scheduling, selecting demography, keywords, budget, bids per day, to ad design/copywriting, executing and managing its lifetime.› Email Marketing (Design & execution) – Designing emails in HTML and sending out via platforms such as MailList Controller, MailChimp, MailJet or Business Catalyst.

Singapore

› Digital marketing planning for client (skin care MNC), managing development of an iPhone application and its integration within the campaign.› Conceptualized website mock-ups for clients including wireframe, sitemaps, light contents, competition researches and live samples on FTP servers.› Liaised with international branches within the company to assign tasks and follow up with the progress.› Assured quality delivery within the time frame and defined specifications as stipulated in the projects.

Master Of Science, Msc Digital Innovation, Hons

Ranked Top 50 universities in the world according to 2017 Financial Times Executive Education Rankings. Among topics researched.

Bachelor Of Business, Marketing & Management

› Outstanding Student Leader Award, 3-star merit › President of Vietnamese Student Association 2009-2010 › Executive committee of Student.

High School, Physics & Chemistry Specialisation

› Graduated from top school in Ukraine with speciality in physics and chemistry. › Attained Cambridge ESOL certificate of FCE

Diploma, High School