Zuo Fu Lim Email & Phone Number

Singapore

Singapore

Singapore

Campaign Management:- Developed & executed SEM and SMM strategies, including detailed media buy plans, budget allocation, target keywords, and compelling ad copy.- Launched & managed campaigns with up to S$19,000 (SEM) and S$8,000 (SMM) monthly budgets, using GA4 and GTM for performance tracking and Facebook Pixel for retargeting.- Optimized ad creatives, audiences, and budgets to maximize performance and ROAS.Analytics and Reporting:- Used GA4 to gain insights, monitored performance metrics, and adjust campaigns.- Conducted A/B testing, established KPIs, and provided performance reviews in monthly client meetings.Key Achievements- Proposed the client’s annual media buy plan, resulting in their commitment to renew advertising at S$320,000.- Proposed a marketing landing page for client experiencing low conversion. Within a month, conversions increased by 8.5x, maintaining stability thereafter.- Successfully achieved an $11 ROAS through advertising efforts.

Perai, Penang, Malaysia

Key Qualification & Responsibilities- Collaborate with the team on SEO trend analysis and strategic planning of marketing projects to achieve brand awareness and KPIs.- Determine the optimal target keyword based on domain authority (DA), taking into account search volume (SV), keyword difficulty (KD), SERP analysis, and competitor analysis.- Conducted off-page optimization on high-DA websites to drive quality traffic.- Carried out on-page optimization.- Proposed monthly blog with attention span to boost readership, incorporating internal links to the target page.- Established Google AdWords pay-per-click advertising campaigns with good quality scores.- Set up conversion tracking by integrating GA4 with GTM.- Optimized campaigns regularly for genuine leads & better traffic.- Reviewed monthly SEO and SEM reports with clients.- Developed marketing-friendly captions for Facebook posts.Key Achievements- Successfully improved 50% of keywords from positions beyond 100 in organic searches to the initial two pages of SERPs within the first 4 months of optimization. Meanwhile, 2 out of 5 keywords secured a position in the top 10.- Delivered a monthly organic traffic increase of 10% or more in SEO projects.- Successfully generated genuine leads for clients' businesses via Google Ads, resulting in a 30% increase in their ad budget.

Bayan Lepas, Penang, Malaysia

#1 Web Design• Experienced with WordPress, especially Bridge Theme and Flatsome Theme.• Helped manage over 10 sites and resolve difficulties when they arose.• Developed web pages for over 5 projects.#2 Digital Marketing (SEO)• Perform off-page optimization for marketing projects, including the creation of high-quality backlinks.• Carried out on-page optimization including writing eye-catching page titles, meta descriptions, image optimization, etc.

Ayer Itam, Penang, Malaysia

#1 Web Design• Participated in the design of the company's website with WordPress.• Aided with the management of client websites.#2 Digital Marketing (SEO)• Learned the concept of Search Engine Optimization (SEO).• Engaged in keyword research using the Semrush toolkit.

Bachelor'S Degree, Information Technology (Honours) In Software Systems Development

Diploma, Information System Engineering