Zuraidah Basir
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Zuraidah Basir Email & Phone Number

Customer Service Trainer and Operations Manager at PURE Group
Location: Singapore 9 work roles 2 schools
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
Role
Customer Service Trainer and Operations Manager
Location
Singapore
Company size

Who is Zuraidah Basir? Overview

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Quick answer

Zuraidah Basir is listed as Customer Service Trainer and Operations Manager at PURE Group, a with 423 employees, based in Singapore. AeroLeads shows a matched LinkedIn profile for Zuraidah Basir.

Zuraidah Basir previously worked as Customer Service Trainer at Pure Group and Operations Manager at Pure Group. Zuraidah Basir holds O Level from Bishan Park Secondary School.

Company email context

Email format at PURE Group

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PURE Group

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Profile bio

About Zuraidah Basir

As a customer service trainer and an operations manager at PURE Group, I have over 15 years of experience in delivering excellent service, managing diverse teams, and resolving complex issues. I am certified in Mindbody, a leading software platform for the wellness industry, and I use it to optimize the operations and customer experience of the various clubs I oversee.My mission is to empower and inspire my staff, clients, and partners to achieve their wellness goals and enhance their quality of life. I am passionate about learning new skills, sharing best practices, and collaborating with others to create a positive and productive work environment.

Current workplace

Zuraidah Basir's current company

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PURE Group
Pure Group
Customer Service Trainer and Operations Manager
Singapore
Website
Employees
423
AeroLeads page
9 roles

Zuraidah Basir work experience

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Customer Service Trainer And Operations Manager

Singapore

Customer Service Trainer

Current

Singapore

Apr 2023 - Present

Operations Manager

Current

Singapore

Jul 2008 - Present

Assistant Operations Manager

Current
Jul 2008 - Present

Customer Care Representative Supervisor

Current

Pure Yoga Chevron House

Jul 2008 - Present

Customer Care Representative Supervisor

Current

Pure Yoga Chevron House

Assisting in training of the CCR team to provide the best quality of services to members and guest.Training of the CCR team to be familiar with the MBO system and to ensure all information enter into the system must be accurate and standardize according to the instructions from regional office. Ensuring effective communication and teamwork across yoga studios and overseeing day to day operations issues.Coordinating work across all studios and organizing schedules of staffing.Ensuring all staff is trained in general studio operations in their specific job functions.Supervising facilities to ensure that such are at all times in fully functional order and fit for use by members and guestSupporting the CCR teams to a higher rate on the outstanding dues collection and retail revenues. Assisting members in terminations and suspensions of membershipAssisting manager in staff payroll/ collating club budget and managements duties.Assisting the club manager/ sales manager as neededIn-charge of banking in cash paymentsIn-Charge of staff’s claimsReason for leaving: to have a change of environment at the same time to develop new skills.

Jul 2008 - Present

Operations Supervisor

Singapore

Apr 2018 - Jul 2022

Captain Waitress/ Cashier/ Hostess/ Barmaid

Ensuring all menus of hotel are wiped and stain freeChecking with telephone operator and answering machine to have an idea of all advanced reservationsConfirming with manager on all parties and events that are going to be held in hotelSupervising and managing activities of staffs in section of dining roomReceiving guests and conducts them to tablesPlan out guest seating list and reservationsInteract with guests and suggests food courses and appropriate wines to guestsMaking sure cleanliness of hotel lobby, dining room and bathrooms throughout hotel operationsEnsuring every guest is having a wonderful timeProcessing cash, debit card and credit card transactions for guestsReason for leaving: To explore and widen my experience in different industry.

Apr 2005 - Jul 2008

Sales Assistant

Singapore

Arrange stockMaintain the cleanliness of the retail area Promote and advise customers about the productAchieving shop’s sales target Assists customers in locating merchandise and answering a variety of questions concerning general merchandise; demonstrates use of merchandise upon request.Stamps or attach price tags on merchandise and/or checks tagged prices to verify accuracy referring to price list.Reason for leaving: End of Contract.

Sep 2002 - Dec 2002
Team & coworkers

Colleagues at PURE Group

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2 education records

Zuraidah Basir education

O Level

Bishan Park Secondary School

Psle

Hong Dao Primary School
FAQ

Frequently asked questions about Zuraidah Basir

Quick answers generated from the profile data available on this page.

What company does Zuraidah Basir work for?

Zuraidah Basir works for PURE Group.

What is Zuraidah Basir's role at PURE Group?

Zuraidah Basir is listed as Customer Service Trainer and Operations Manager at PURE Group.

Where is Zuraidah Basir based?

Zuraidah Basir is based in Singapore while working with PURE Group.

What companies has Zuraidah Basir worked for?

Zuraidah Basir has worked for Pure Group, Raffles Hotels & Resorts, and Isetan Singapore.

Who are Zuraidah Basir's colleagues at PURE Group?

Zuraidah Basir's colleagues at PURE Group include Nigel Wong, Mm Ching, Samantha Chan, Ciel L., and Tsang Chi Kong.

How can I contact Zuraidah Basir?

You can use AeroLeads to view verified contact signals for Zuraidah Basir at PURE Group, including work email, phone, and LinkedIn data when available.

What schools did Zuraidah Basir attend?

Zuraidah Basir holds O Level from Bishan Park Secondary School.

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