Orchestrating change through fulfilled people and smooth, interconnected processes. Changing the world into a better place by making delicious, functional food and supplements. With inner and physical force, gratitude to nature for being our supplier and joy for all that life brings.

Introducing young coconuts to the Czech market, developping communication and product strategy, product range enlargement with further coconut products.

New product development (in own production facilities as well as sourcing) reflecting international consumer needs, product range management (regular portfolio profitability analysis and definition of corrective actions to improve profitability), market trends and consumer research analysis. Interfact between local marketing teams, technical development teams and external suppliers (designers, agencies, sourcing partners). Project management: critical milestones definition, regular follow-up… Show more New product development (in own production facilities as well as sourcing) reflecting international consumer needs, product range management (regular portfolio profitability analysis and definition of corrective actions to improve profitability), market trends and consumer research analysis. Interfact between local marketing teams, technical development teams and external suppliers (designers, agencies, sourcing partners). Project management: critical milestones definition, regular follow-up with cross-functional and international teams, regular project status presentation to the Board of Directors. Member of the AIC Innovation Committee. Show less

Marketing budget definiton, product lines management, corporate strategy implementation to local market needs, marketing team coordination, trade marketing activities (promo, trade support to clients, POS) and PR/CSR activities coordination, BTL and in-store communication management, monthly forecast management.

Market research surveys management, advisory provision to internal clients, competition monitoring