פיתוח, הקמה, ניהוג וליווי אופרציות מורכבות ומשימות מיוחדות עבור בכירים וארגונים במגזר העסקי והציבורי. התמחות בזירת התקשורת והפרסום

תנועה פוליטית מקצועית אשר חורטת על דגלה מקצוענות ומיקצועיות במשרדי הממשלה בתפקידים הבחירים ולא מינויים פוליטיים, זאת תוך בניית תהליכי עבודה ושיטות ניהול במשרדי הממשלה, בתחומים מרכזיים בחיי הציבור הישראלי.

Directed the Marketing Division at Keren Hayesod UIA, the official fundraising arm of Israel, overseeing international marketing and communication strategies.Developed and nurtured the organization's branding and narrative strategy around the world, ensuring consistency and high impact of messaging across all public-facing and internal channels. Managed the Foundation Fund's marketing and communication system across 30 countries, engaging with donors worldwide.Partnered closely with Content and Social Media to identify trending topics, determine key awareness channels, and experiment with campaign tactics.Elevate and protect the company's internal and external brand and reputation across all media channels and platforms, including digital and social media. This includes creating proactive strategies/playbooks in advance of crises to directing communications when they occur

Developed and established new business ventures within the organization.Collaborated with clients across various industries including startups, technology, public sector, government offices, and political campaigns.Oversaw teams of dozens of employees, drafted commercial contracts and managed financial reports and organizational goals.Engaged with senior executives from renowned organizations and companies such as Samsung, Mobileye, OrCam, Israel Nature and Parks Authority, Shufersal, Bank Hapoalim, and more.

Establishment of Peach agency.Sales and growth of local departmentMedia & Content CollaborationsManagement and content creation

Client management , Project management and Content marketing Strategy at BBDO Content

Content Acquisition: Identifying and acquiring rights to existing programs or content from external producers, studios, or distributors.Cross-functional collaboration: Collaborating with other departments such as legal, finance, and operations to ensure alignment and compliance with company policies and objectives.

From 2005 to 2012, served as a Major officer in an operational combat battalion within Units 869 and 636 of the Field Intelligence Corps. Currently engaged in active reserve duty.