Content Marketing Manager
CurrentI currently create, as well as, partner with internal and external agencies/creative teams to output a variety of print and digital marketing assets.My time at AutoZone has led me to overseeing the creation of several landmark projects:* Complete redesign of our chain of stores’ interior decor signage including our window signs (over 6000 stores in chain)* Redevelopment of our direct mail strategy to 100% fully variable mailers which included the development of the content used in the variable email marketing campaigns* Co-development of our blog content partnering with the SEO/SEM team to capture online customer traffic and push them to our site/store* Planning and production of content creation for organizational omnichannel use * Development of video content strategy to create an online series that can be cut down for use in social and blog channels* Manage media integrations with various Television and partnerships overseeing brand and story integration of our products and services• Manage the creation of 360 product photography for e-commerce• Partnering in the creation our company brand/content guidelines