Evaluating and optimizing marketing and pricing strategies.Analyzing market trends and preparing forecasts.Generating new business leads.Increasing brand awareness and market share.Coordinating marketing strategies with the sales, financial, public relations, and production departments.Developing and managing the marketing department's budget.Overseeing branding, advertising, and promotional campaigns.Managing the marketing department's staff.Preparing and… Show more Evaluating and optimizing marketing and pricing strategies.Analyzing market trends and preparing forecasts.Generating new business leads.Increasing brand awareness and market share.Coordinating marketing strategies with the sales, financial, public relations, and production departments.Developing and managing the marketing department's budget.Overseeing branding, advertising, and promotional campaigns.Managing the marketing department's staff.Preparing and presenting quarterly and annual reports to senior management.Promoting our brand at trade shows and major industry-related events.Keeping informed of marketing strategies and trends. Show less

Develop and execute successful SEO strategiesConduct keyword research to guide content teamsReview technical SEO issues and recommend fixesOptimize website content, landing pages and paid search copyDirect off-page optimization projects (e.g. link-building)Collect data and report on traffic, rankings and other SEO aspectsWork with social media and PPC teams to optimize campaignsKeep abreast of SEO and integrated marketing trends