While employer branding has become one of the most common buzzwords of HR and recruitment, the idea itself is nothing new. People, whether they’re employees or candidates, talk about your company. It’s time to take control of this conversation. I believe no one can do this more effectively than yourself. Whether you’re in HR or recruitment, or marketing, or a small employer without a dedicated employer branding team, I’m here to share simple tools and solutions that will help you make a difference in the following areas: employer branding, candidate experience & employee experience.Who am I?Owner of Lightness and blogger at CandidateExperience.pl, one of the 1rst consultants in Poland focused on matters of employer branding. I have been sharing my expertise in this space for over 14 years. I'm also the founder of EBMASTERS - employer branding community and Employer Branding Postgraduate Studies. I have conducted over 200 educational projects in field of employer branding. My varied experience helps me empathise with the needs of candidates, clients and recruiters alike. I regularly speak at industry events and appear on the jury of both HR and EB awards. I believe that every company can afford to be a better employer.Let's talk :)zyta@lightness.pl+48 505 813 689www.lightness.pl