Branding, Marketing, Communications, Content and Lead Generation for Sequentum. Sequentum sources, transforms, enriches, structures and reliably delivers transparent, compliant, trustworthy, high-quality data to Global 500 and Fortune 500 companies, government agencies and financial institutions. As a member of FISD, a global forum serving the financial information industry for over 30 years, we helped set the standards used today in alternative data sourcing and compliance.

Copywriting and input on UX for teacher/family customization and communication tool prototype for Scholastic Book Clubs. Brand strategy, story, tagline & positioning for company & application & ongoing marketing advisor for startup focused on content creators, iResonate.Brand strategy, story, tagline, product positioning, content strategy & copywriting for Fintech company, Sequentum. Brand & product positioning, copywriting (website & product deck) at Martech startup (social & live event polling) for Poltio. Branding, Mission Statement & Vision, Tagline, Storyline and Communications for eCommerce company, Hudson Hi-Fi. Corporate naming & positioning for startup in experiential marketing, MomentMakers.

Hired to analyze and develop a user adoption strategy, marketing and communications plan to drive the adoption of a new system for a leading telecommunications company, support employees and manage change in a digital transformation initiative.

UX writer and Editor, Content and publishing portfolio of work, newsletters and internal communications for J.P. Morgan's Digital Experience Design group.

Digital and Video Projects: Led website redesign (mobile optimization, multi-language functionality) and content strategy including migration of current assets to WordPress, created editorial calendar, managed and created new content for global website (WordPress) and newsletter (MailChimp). Produced internal corporate holiday video 2015 – 2017. Events: Senior leader of onsite team for four days of panels and activations at Cannes 2015; Took on lead role (the week of the event) at corporate holiday party for 1700 employees; Managed on site preparations for information and planning sessions at corporate leadership conference and at Cannes 2016.

Assisted with investor communications and events for fund management company.

Reported to the Worldwide CMO and partnered with global stakeholders to provide leadership, change management strategy and structure to Ogilvy & Mather’s internal and external digital communication channels including development and launch of a new intranet, as well as the global website, CRM (Salesforce), blogs, newsletters and internal announcements. Created and managed change management and content strategy as well as brand stewardship for global website and intranet. Onboarded 200 intranet groups and developed content structure and migration plan to Liferay social intranet platform. Led product development and created and implemented launch and communication plan of global social intranet for 25,000 employees. Developed and led motivated team; launched applications including digital global directory and mobile optimized website with ongoing role in content strategy and creation. Developed internal process for O&M branded digital communications with audit of all existing digital communications. Experience with Sitecore, WordPress, Salesforce, Liferay, SAP.

Consulted for Worldwide Corporate Communications and developed intranet business needs and project plan for global social intranet. Project managed development of a new intranet working with cross functional team.

Independent consultant, developed leads to sell a mobile container crane. Conducted market research, identified key potential customers and provided summary reports on current activities and plans for future development.

Marketing Strategy & Business Development: Developed marketing strategy and business development efforts to create a new container shipping service in the North Atlantic. Worked with Advisory Board, legal counsel, financial institutions, vessel owner/operators, port officials, and potential customers to develop offering memorandum, positioning and strategy to approach the market. Marketing Execution & Corporate Communications: Created Sales and Marketing Handbook including strategy, target customers, sales documents and internal reports in addition to all materials for presentations to potential customers, investors and financial institutions. Fundraising: Identifying and pitching investors to raise $10 million in funds and vessels for start-up. Presenting concept to potential investors and banks as well as strategic partners such as vessel owners.

Internal Communications: Reported to the President and CEO. Responsible for providing strategy and support to sales team. Identified market opportunities, generated leads, developed messaging, collateral materials presentations and pitched clients. Established and managed product development process from client needs assessment and integrated development team meetings to product review and development of enhancements. Corporate Communications: Managed internal activities and outside agency to create Annual Report. Managed tradeshow activities, Web site redesign, and PR including outside agency. Created press release briefs, case studies and media kit. Obtained speaking opportunities for executives at industry events such as E3, prepared presentations and speeches. Consulting Services: Obtained IBM account for consulting and development of branded interactive quizzes. Assisted clients in developing and executing strategies for promoting BottleRocket’s applications.

IBM’s Business Partner Executive Conference website: Managed conference website, attendee and event database, developed creative briefs for message strategy, conducted client presentations and managed project scheduled and billing of vendors and internal web and print production team. Improved communications and reduced costs by implementing website updates during the conference, providing timely information and savings by eliminating printed materials. Presented post-conference analysis on site visits and registration. IBM’s Business Partner website: Developed creative briefs for integrated marketing strategies, product launches, conducted client meetings, and collaborated with team to ensure projects were completed on time and in budget. IBM’s Global Distribution Channels Intranet: Managed weekly updates and assisted in the development of content and functionality needs of users, based on original research.

Sales Representative, Fairfield, CT - Managed sales portfolio of 100 accounts trading in the European and Asian markets. Identified and captured new clients in addition to expanding market share with existing client base. Consulted with clients such as Lego, Pirelli Armstrong and Union Carbide to provide information on shipping process, business and information systems including EDI, vessel operations, logistics and general industry news. Maintained customer contact database. Accounts Receivable & Documentation, Seattle, WA - Worked part-time in Seattle while obtaining MBA, and reduced past due receivables by 47% in 11 months. Provided training in SAP. Business Systems Coordinator, NY, NY - Assisted with the implementation of a new global freight information system throughout the United States and Mexico; provided training and support during global rollout. Management Trainee, NY, NY - Selected from competitive process to rotate through various departments and analyze corporate activities to obtain an overview and understanding of the interrelation of company operations.