Ákos Kovács

Ákos Kovács Email and Phone Number

Vállalati Marketing Igazgató and Head of Enterprise Marketing @ Vodafone Hungary
Budapest, HU
Ákos Kovács's Location
Budapest, Budapest, Hungary, Hungary
About Ákos Kovács

Led several marketing teams in B2B segments, across the entire marketing mix from segment management across communication to market intelligence,Strong experience in telecom sector, both fixed and mobile, familiar with voice, internet, data and M2M products as wellBuilt up several high performing teams, those who left my teams were promoted only to line manager roles.

Ákos Kovács's Current Company Details
Vodafone Hungary

Vodafone Hungary

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Vállalati Marketing Igazgató and Head of Enterprise Marketing
Budapest, HU
Website:
one.hu/kozep-nagyvallalatok
Employees:
396
Ákos Kovács Work Experience Details
  • Vodafone Hungary
    Vállalati Marketing Igazgató And Head Of Enterprise Marketing
    Vodafone Hungary
    Budapest, Hu
    View
  • Vodafone Hungary
    Vállalati Marketing Igazgató/Head Of Enterprise Marketing
    Vodafone Hungary Nov 2022 - Present
    Budapest, Hungary
    3 layer org, responsible for all enterprise marketing activities, incl. product management & development, segment management, segment strategy, propositions, go-to-market.
    View
  • Vodafone Hungary
    Vállalati Termékfejlesztési Igazgató/Head Of Enterprise Products, Systems And Analytics
    Vodafone Hungary Mar 2018 - Nov 2022
    Budapest, Hungary
    Currently, I am leading a 2-layer organisation with 30 FTEs, responsible for enterprise product P&L, product and system developments incl. mobile and fixed voice, managed data, internet and IOT services.
  • Vodafone Hungary
    Senior Soho-Sme Channel Manager/Kkv Csatornamenedzsment Osztályvezető
    Vodafone Hungary Apr 2016 - Feb 2018
    Budapest
    I was leading a 2-layer-organisation with 4 groups and 27 FTEs. I was responsible for channel management (strategy, targeting, commissioning, performance reporting and analysis), agent development, lead management and for the entire farming activities of Medium Business segment.
  • Vodafone Hungary
    Senior Enterprise Segment Manager/Vállalati Szegmensmenedzsment Osztályvezető
    Vodafone Hungary Oct 2014 - Mar 2016
    Budapest
    I led a team of 10 FTEs, with HUF 42bn (EUR 135m) revenue responsibility.Accountable for all commercial activities of the Enterprise Business Unit, including, strategic planning, activity planning and implementation, proposition development and launches, pricing, marketing campaigns and sales promotions that drive customer acquisition, x-sell and healthy base.
  • Vodafone Hungary
    Acting Head Of Enterprise Marketing/Megbízott Vállalati Marketing Igazgató
    Vodafone Hungary Apr 2014 - Sep 2014
    Budapest
    Led a team of 20 with 5 direct reports for a fixed 6-month-term with full P/L responsibility and accountable for HUF 40bn (EUR 130m) revenue per year.I was responsible for all elements of the marketing mix with driving product management, commercial and segment marketing teams.
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  • Vodafone Hungary
    Senior Enterprise Commercial Manager/Vállalati Kereskedelmi Marketing Osztályvezető
    Vodafone Hungary Mar 2013 - Mar 2014
    Budapest
    Led a team of 5 FTEs, responsible for the development of voice, data and handset portfolio (KPIs: margin, ARPU and acquisition), data product developments and M2M segment management.
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  • Vodafone Hungary
    Senior Soho-Se Marketing Manager/Mikro- És Kisvállalati Marketing Osztályvezető
    Vodafone Hungary Oct 2011 - Feb 2013
    Budapest
    Led a team of 7, I was responsible for all marketing activities of the segment incl. product management, customer lifecycle management, commercial rules and segment management.
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  • Vodafone Hungary
    Senior Enterprise Segment Manager
    Vodafone Hungary Aug 2010 - Sep 2011
    Budapest
    Responsible for a team of 6, with focus on the improvement of customer acquisition activity from small businesses to large corporates & consumer fleet customers.
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  • Expressz Magyarország Zrt
    Business Development & Online Marketing Senior Manager/Üzletfejlesztési És Online Marketing Vezető
    Expressz Magyarország Zrt Apr 2008 - Jul 2010
    Budapest
    Led a team of 2-6, I was responsible for the biggest Hungarian classified ad company’s business intelligence, sales controlling, online marketing communication and for the capitalization of the online/offline synergies within the company.
  • Invitel
    Small And Medium Enterprises Segment Manager/Kkv Szegmensmenedzser
    Invitel May 2006 - Mar 2008
    Budaörs
    I was responsible for delivering the gross margin plan of the SME segment with driving the entire marketing landscape and had a professional responsibility for SOHO segment colleague as well.
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  • Invitel
    Soho Segment Manager/Mikrovállalati Szegmensmenedzser
    Invitel May 2004 - Apr 2006
    Budaörs
    As one of my first challenges, I could build up a dedicated marketing mix for the segment from scratch.
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  • Invitel
    Voice Product Development And Management/Hang Termékmenedzser
    Invitel Jun 2001 - Apr 2004
    Budaörs
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  • Szolnok Tv
    Trainee/Gyakornok
    Szolnok Tv Jan 2000 - May 2001
    Szolnok

Ákos Kovács Skills

Telecommunications Marketing Marketing Strategy Segmentation Online Marketing Small Business Marketing Small Business Development Gsm Mobile Devices Marketing Management People Management Team Building Team Management Product Marketing Marketing Communications Strategic Planning Business Planning 3g Management Team Leadership Business Strategy B2b Crm Strategy Mobile Communications Change Management Wireless Business Analysis

Ákos Kovács Education Details

  • University Of Pécs
    University Of Pécs
    Economics - Marketing
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  • College Of Commerce And Catering, Faculty Of Foreign Trade
    College Of Commerce And Catering, Faculty Of Foreign Trade
    Economics - Marketing And Media

Frequently Asked Questions about Ákos Kovács

What company does Ákos Kovács work for?

Ákos Kovács works for Vodafone Hungary

What is Ákos Kovács's role at the current company?

Ákos Kovács's current role is Vállalati Marketing Igazgató and Head of Enterprise Marketing.

What schools did Ákos Kovács attend?

Ákos Kovács attended University Of Pécs, College Of Commerce And Catering, Faculty Of Foreign Trade.

What skills is Ákos Kovács known for?

Ákos Kovács has skills like Telecommunications, Marketing, Marketing Strategy, Segmentation, Online Marketing, Small Business Marketing, Small Business Development, Gsm, Mobile Devices, Marketing Management, People Management, Team Building.

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